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19 Best Content Creation SEO Tools For Better Optimization

2 months ago 33 mins read
Vasco Monteiro
Vasco Monteiro

You just finished writing the perfect blog post. It’s engaging, informative, and exactly what your audience needs. But when you hit publish, you realize you forgot to optimize it for SEO. Sound familiar? You’re not alone. Many content creators and marketers focus on writing for their audience, so they fail to consider search engines.  

And that's understandable. After all, SEO can be tedious, and no one likes to read (or write) the manual. Luckily, optimizing your content for AI SEO doesn’t have to be a painful process. In this guide, we’ll offer tips to make creating SEO-friendly content more straightforward so you can focus on your audience. We’ll introduce you to a great tool that can help: Journalist AI article writer.

What is SEO Content Optimization?

person trying to improve results - Content Creation SEOSearch engine optimization (SEO) content optimization is optimizing your content to rank higher in search engine results. Optimized content will perform better on search engines like Google and attract organic traffic to your website when someone searches for a relevant term.  

SEO content optimization is crucial for improving your website’s authority and boosting your rank in search results. 

The higher you rank, the more people will trust and visit your website.  As you optimize your content for SEO, you help both search engines and users understand what your content is about. This helps the right people find your website to attract qualified leads seeking information on your industry, products, or services.  The process of SEO content optimization has several steps. First, you’ll want to pick a relevant topic. 

Next, conduct keyword research to identify the best keywords to target. After that, create a detailed outline for your content. Once your content is written, optimize it for SEO. Finally, publish your content and monitor its performance so you can make any necessary adjustments.  

The better your SEO content optimization process, the more organic traffic your website will attract.

How Do I Make Content SEO In 8 Simple Steps

team on a desk - Content Creation SEO1. Use Journalist AI for Content Creation

Journalist AI is a powerful AI SEO tool that focuses on creating content. With its auto-publishing feature, you can write an article with Journalist AI and automatically publish it on your website! Journalist AI writes "SEO-optimized" content that ranks well on Google. With Journalist AI, you can improve your Google rankings and get traffic to your website faster. Sign up today to get 3 free articles from our AI article writer

2. Research Keywords to Target for Your Content

Identifying the right keywords to target is crucial for content optimization. These keywords should be relevant to the topic of the content and should be words or phrases that people are searching for on search engines. There are several tools available that can help you identify the best keywords to target, such as the Google Keyword Planner and Ahrefs.

3. Use Keywords in the Right Places

Once you have identified the right keywords to target, using them in the right places within your content is essential. This includes the title, headings, and throughout the body of the content. However, using keywords naturally and avoiding keyword stuffing is critical, as this can hurt the quality of your content and your search engine rankings.

4. Optimize the Title and Meta Tags

A webpage's title and meta tags are essential for search engine optimization, as they provide context for search engines about the content. The title should be descriptive and include the primary keywords for the content, while the meta description should be a summary of the content that consists of the primary keywords.

5. Use Internal and External Links

Internal links are links that point to other pages within the same website, while external links are links that point to other websites. Both types of links can be beneficial for search engine optimization. Internal links can improve the navigation and structure of a website. In contrast, external links can help establish a website's authority and credibility in search engines' eyes.

6. Use Images and Videos

Visual content can be an effective way to engage readers and improve the user experience of a website. Additionally, using images and videos can help improve a webpage's rankings, as search engines can use the content and tags associated with these types of media to understand the context of the content.

7. Use Social Media

Social media platforms can be a powerful way to promote content and drive traffic to a website. By sharing links to your content on social media, you can increase the visibility of your content and potentially attract more visitors. Additionally, search engines may use social signals, such as the number of shares or likes a piece of content receives on social media, to help determine the relevance and authority of a webpage.

8. Use Schema Markup

Schema markup is a type of microdata that can be added to a webpage to provide additional context and information to search engines about the content of a webpage. Using schema markup, you can help search engines understand the context of your content and improve the visibility of your webpage in search results.

Related Reading

19 Best Content Creation SEO Tools For Better Optimization

man making changes - Content Creation SEO1. Journalist AI: The AI SEO Writer That Publishes Directly to Your Blog 

Journalist AI is a powerful AI SEO writing tool that helps you create optimized blog posts for search engines like Google. With Journalist AI, you get SEO-optimized writing, content syndication, Google indexing, and accessible publishing features to streamline your processes and save time. 

Plus, the AI tool automates many of the tedious tasks involved in writing, so you can focus on creating quality content. If you're looking for a way to write better SEO content faster, Journalist AI can help you do just that. Sign up today to get three free articles from our AI article writer

2. Alli AI: Bulk Optimize Your Site for SEO 

Alli AI helps you easily optimize your website experience for SERPs. One feature I particularly enjoy is its bulk on-page optimization; I use it to set up SEO rules for my entire website. The program also handles code changes on individual pages. 

I’ve also used Alli AI’s automated SEO A/B testing, which leverages user behavior data to optimize search page titles and boost organic traffic. What I like: This AI SEO tool works with all CMS platforms and doesn’t require coding experience, making it an excellent choice for anyone new to the technical side of SEO. 

3. Surfer SEO: Optimize Content for SEO 

Surfer SEO analyzes search results and audits content quickly. It delivers accurate internal linking recommendations and integrates with Google Search Console and Semrush. Surfer SEO supports outsourced content writing with easy-to-share content briefs. It customizes search results analysis, allowing you to exclude irrelevant URLs.

4. BrightEdge: Comprehensive Tools for Optimizing Content 

BrightEdge is a platform with several modules to help marketers optimize their content. The software includes DataCube, Hyperlocal, Intent Signal, Keyword reporting, Page reporting, Content recommendations, Share of voice, Site reporting, and story builder. An exclusive feature is their Hyperlocal add-in. 

This aspect allows users to map out keywords in a specific region, either a country or city. BrightEdge’s Content Recommendations allow reading through precise suggestions on each page. It personalizes each page on your site according to what that specific page contains. The platform provides a unique way to view how various SEO changes impact the brand. Story builder combines data from several website pieces to create aesthetic tables and charts, making it easier to decipher the data.

5. RankIQ: A Tool for Blogging SEO 

RankIQ is an SEO toolset I recommend to content creators and business owners who focus heavily on a blog for marketing. The platform includes several features that make it easier to create SEO blog posts, including the SEO content brief creator, which can be used to identify relevant keywords and generate a blog outline in minutes. 

Use the content-optimizing writing assistant to see which supporting keywords you can add to your posts so they’re more likely to rank at the top of SERPs. If you want to refresh older or underperforming posts, RankIQ’s tools can help you do that in less than 30 minutes. RankIQ has an extensive keyword library of low-competition, high-traffic search terms, making it easy to find high-ROI opportunities. 

6. Ahrefs: A Free All-in-One SEO Tool 

Ahrefs provides its tools for free, which is invaluable to smaller businesses and sites. It offers different tone options for content generation, like formal and luxury. Ahrefs generates content in multiple languages, from English to Arabic. It allows you to export your work. Ahrefs supports additional AI use cases, like social media and business development. Ahrefs is one of the best link-building tools.

7. PaveAI: Get Insights from Google Analytics Data 

Pave AI is an Artificial Intelligence-based tool that turns Google Analytics data into helpful insights to improve your everyday marketing strategy. Its algorithm integrates marketing data from different platforms (such as Adwords, Facebook Ads & Twitter Ads) and analyzes them, making it easy to understand what works and can be improved. 

Pave AI offers personalized reports and data-driven recommendations, crossing your data with 16+ million possible combinations to identify the most relevant insights across all marketing channels. We recommend this tool if you wish to cut the time spent on analytics and need a quick, tailor-made solution to turn meaningful insights into effective marketing strategies.

8. INK: Generate SEO Content That Ranks 

INK is an AI writing tool that looks at top-ranked content and helps you generate posts that outperform other brands. In that way, INK is an SEO assistant because it finds keywords that will enhance your content. This tool is beneficial when optimizing posts that target high-competition keywords. Ink AI offers keyword clustering features, which aren’t offered on many other platforms. 

9. SEMrush: A Comprehensive SEO Tool with AI Capabilities 

SEO has used Semrush, but I'll include it anyway for good measure. Known for its comprehensive suite of SEO tools, Semrush uses AI to Provide insights into keyword trends, generate content ideas, optimize on-page elements, analyze backlinks, and offer recommendations for ranking improvements.

10. Jasper: An AI Copywriting Tool for Marketing Teams 

Jasper is an AI writing assistant who turns one brief into a comprehensive set of marketing assets, including SEO blog posts, emails, and social copy. One thing I love about Jasper is that it makes marketing team collaboration simple through its intuitive campaign dashboard. What I like: Jasper allows for tone-of-voice customization that helps keep your brand consistent across content. 

11. Frase: Optimizing Content for SEO Using AI 

Frase helps in optimizing content for SEO using AI. It provides content briefs and question ideas to engage the audience better. In addition to its content creation capabilities, Frase also provides various SEO tools. These include keyword research and optimization tools, which can help users identify the most effective keywords to target in their content. Frase also provides insights into how well your content will likely perform in search engine rankings, allowing you to make data-driven decisions about your content strategy. 

12. Paraphrasingtool.ai: An AI Paraphrasing Tool for SEO 

Paraphrasingtool.ai is a writing assistant I use to paraphrase content while ensuring it’s grammatically correct, human-written, and obvious. The AI tool also includes detailed definitions of the words used in paraphrasing, which makes it good at speeding up research for topics that require more technical knowledge. What I like: You can paraphrase recorded audio, which is helpful for video-based research and repurposing content like webinars and interviews. 

13. Diib: An AI SEO Tool to Help You Grow Your Website 

Diib is an AI SEO tool that syncs instantly with Google Analytics, using advanced algorithms to provide users with an easy-to-use growth plan. It offers a deep analysis of your website, competitors' websites, and industry benchmarks to inform your online growth strategy. One of Diib's standout features is its Answer Engine. 

This tool combines your analytics data with a deep analysis of your website, competitors' websites, and industry benchmarks to suggest how to grow online quickly. The results are delivered in about 54 seconds, making it a time-efficient tool for gaining insights into your website's performance. Users of Diib appreciate its simplicity and user-friendly design and its ability to provide actionable insights for improving SEO, speed, security, and user experience.

14. Outranking: An AI SEO Tool for Large Teams 

Outranking supports bigger teams with workflows and prompt libraries. Outranking offers easy-to-use (and learn) writing space. Outranking creates on-brand content briefs to maintain messaging. Outranking automates time-heavy tasks like internal linking.

15. NeuronWriter: An AI Tool for Creating SEO Content 

NeuronWriter offers AI content creation, internal linking, and competitor analysis. It uses natural learning processing (NLP), Google SERP data, and competitor insights to help you create high-ranking blog posts that consider search intent. 

Since NeuronWriter includes project management and collaboration features, it’s an excellent choice for teams focusing primarily on content marketing. What I like: NeuronWriter simplifies content management by combining SEO features with an editorial calendar. 

16. Keyword Insights AI: Understand Keyword Research for SEO 

This tool uses state-of-the-art natural language processing and the analysis of search engine result pages to group keywords into similar groups based on the search intent behind them. 

Starting from the list of your keywords and selecting the insights you want to get (Cluster, Context, Rank), Keyword Insights AI produces a report that you can use to optimize your website and improve your SEO. In fact, by analyzing the output thus obtained, you can select which keywords to use in the single pages and which to subdivide into more pages. 

17. Scalenut: An All-in-One SEO Tool for Content Creation 

Scalenut offers a suite of SEO marketing tools, including a keyword planner, SERP analyzer, article writer, and content optimizer. With Scalenut’s feature-rich software, you can analyze the search volume and relevance of potential keywords using AI. 

I like using the article writer to generate outlines based on SERP data. In the post editor, the real-time feedback and recommendations provide an easy way to increase the visibility of your posts. What I like: Scalenut’s customer support is speedy and friendly. The company often releases new features to keep up with AI SEO trends. 

18. Morphio: An AI SEO Dashboard for Marketing Data 

Morphio is an AI SEO platform that enables digital marketers to collect all their data in a single dashboard. It allows users to track a website’s performance against set goals and predict trends to drive results while avoiding mistakes. With the ability to leverage countless data sets for their marketing activities, users can instantly correlate the data with their respective ROI. Automating data analysis gives you genuine action items that help you quickly improve your rankings.

19. WordLift: An AI Tool for SEO Content Enrichment 

WordLift employs metadata to improve the content in a way favored by search engine algorithms, notably Google. Using WordLift, content is translated into a language that search engines understand, boosting SEO equity. It's designed to automate digital marketing tasks with a mission to augment the visibility of your website. 

The AI capability of this tool also contributes to creating a Knowledge Graph, which helps search engines comprehend your content's structure. Additionally, WordLift provides a content recommendation system, potentially turning readers into customers by suggesting relevant products within your ecosystem. All these functionalities are guided by the users' company guidelines and tone of voice, ensuring a consistent reader experience.

Importance of SEO in Content Creation

man working hard - Content Creation SEOSEO Boosts Visibility to Drive Traffic

SEO helps increase your visibility on search engines, meaning prospects can find you more quickly when they search for something you offer. Visibility is directly related to your ranking. The higher you rank on a search engine result page (SERP), the more likely prospects will see you and click through to your site. So, it’s key to increase your organic page ranking. 

SEO Increases Web Traffic

Increased web traffic is one of the main goals of SEO. Consider this moment - the number one organic result on Google search is ten times more likely to receive a click than a page in the number ten spot. So, the higher your ranking, the more web traffic you will get. 

For many marketers, the golden grail is the featured snippet, often called position number zero, as it appears above the first-ranked URL. This is usually content taken from a blog or landing page that answers a question people are searching for. 

If you get a featured snippet, you should considerably boost your organic click-through rate. The key is providing a solution through content that Google sees as applicable enough to feature as a snippet. If you want more people to find your website through a search engine, use SEO practices to rank among the top five positions and, ideally, number one.

SEO Improves Your Authority

Page authority (PA) is increasingly important to search engines as it’s becoming more important to web users. Essentially, authority means that your website is trustworthy, high quality, relevant, and has something valuable to offer. This ties in with the fundamentals of Google E-E-A-T, which plays a big part in evaluating your site. 

Scores range from one to one hundred; the higher your number, the more authority your site has. You can find your PA rating by using tools such as Moz. While it can be challenging to influence page authority, many SEO experts believe the best way to improve it is to create quality content, earn backlinks from reputable and trustworthy domains, and reduce spam. 

SEO Enhances Customer Experience

Another reason SEO is critical is because all the time you put into generating great content and on-page SEO optimization improves your site's usability. This creates a seamless and positive customer experience. For instance, making your site responsive will make it usable for all your mobile visitors and people who visit from a laptop or desktop. 

Similarly, increasing your page load speed will reduce your bounce rate and encourage visitors to spend longer on your site. Consumers expect a page to load as quickly as possible with a limit on loading to stay within three seconds! The longer the load time, the higher the bounce rate and the lower your conversions. You should also look at the customer journey. Review each touchpoint that a customer would come across. 

For example, when clicking a blog in Google search, where does the customer go and what do they see? Is the content of high quality relevant to the search intent? Can they read the blog with limited interruptions? Go on the journey yourself to test the experience. If something distracts or hinders your expertise, a customer will likely experience the same. 

Journalist The Best B2B AI Writing Tool

Journalist AI is the SEO article writer who auto-publishes your blog. With Journalist’s AI writing, Google indexing, content syndication, SEO-optimized writing, content publishing features, and many automations that save you time, Journalist makes it as easy as possible for companies to write high-quality content at scale. Journalist is the best B2B AI writing tool. Sign up today to get three free articles from our AI article writer.

What is Content Development In SEO?

SEO for boosting ranks - Content Creation SEOWhen it comes to SEO content development, uncovering the right keywords to target is essential. Keywords are the terms and phrases that searchers use to enter Google and other search engines. Optimizing your content for specific keywords helps search engines understand the context of your content and deliver it as a relevant result to users. In short, SEO content development aims to create content that ranks well on search engines, and targeting the right keywords is the first step to achieving this. 

Create an SEO Content Plan

Once you identify the right keywords for your business and target audience, the next step is to create a plan for developing SEO content that targets those terms. This helps you organize your thoughts, avoid redundancy, and structure your content to help it rank on search engines. An effective way to do this is to create a content outline that includes the target keyword and related or secondary terms.  

The structure of your content (e.g., how it will be organized with headings and subheadings).  Relevant internal and external links to include.  A list of any visual elements (images, graphs, videos, etc.) to incorporate.  Following this format will help you create informative SEO content for readers and appeal to search engine algorithms. 

Write Engaging, Informative SEO Content

writing the SEO content; in this stage, it’s critical to focus on your audience and aim to help them with the information you provide genuinely. While it’s essential to incorporate your target keywords naturally within your content as you write, they shouldn’t detract from the quality of your work. Aim to create engaging, informative content to capture your readers' attention and answer their questions. If you do this well, search engines will notice and reward your work with higher rankings. 

Promote Your Content for SEO Success

After you hit publish, don’t just sit back and wait for results. Instead, start promoting your newly published content to help it gain traction and improve its chances of ranking on search engine results pages (SERPs). While there are many ways to promote your content, consider starting with these methods:  Share your content on social media and engage with any users who comment or share your posts.  Send an email to your subscribers with a link to your new content. If applicable, mention the content in your following email newsletter.  

Look for online communities or forums where you can share your content with users looking for information on your topic.  Create a backlinks strategy to help improve your content’s authority and increase its chances of ranking well on SERPs. 

Measure Your SEO Content Development Progress

SEO content development is an ongoing process. Measuring your progress is essential to understand what works and what doesn’t. This will help you improve your future SEO content development efforts for better results. Use Google Analytics to track your content’s performance. Look for metrics such as organic traffic, bounce rate, and backlinks. You can also use tools like Ahrefs to measure your content’s SEO performance.

Challenges of SEO Content Creation

discussion on Content Creation SEO1. Surefire Ways to Target the Wrong Keywords 

One of the most common problems businesses face with SEO is targeting the wrong keywords. Keywords are SEO’s backbone, and they help your pages appear in relevant search results. A challenge with SEO is finding the correct key terms for your business. Many companies waste time targeting short-tail keywords with little return. 

Short-tail keywords are highly competitive, making them challenging to rank for and see results from. Additionally, some businesses mistakenly try to target keywords with high search volume, even if they aren’t related to their company. So, while those keywords have significant volume, they can prevent a website from driving leads. 

Solution

Target relevant long-tail keywords. The fix to this SEO problem is to target relevant long-tail keywords. That means focusing on keywords that contain three or more words. Conducting thorough keyword research using tools like Journalist AI, Moz Keyword Explorer, and SEO.com is crucial for targeting the right keywords. 

So, for example, let’s say you own a bakery. Instead of targeting a keyword like “bakery,” you could target a term like “small-batch bakery in [your location].” Targeting these long-tail keywords enables you to reach people who are more interested in your offer. 

2. The Impact of Slow-Loading Pages on SEO

Next on this list of Google search challenges is slow-loading pages. Did you know slow-loading websites cause over $2.6 billion in revenue loss annually? A website that loads slowly is detrimental to revenue and SEO. Slow load times deter people from interacting on your pages. People don’t want to wait for pages to load — they want information fast. If your website takes too long, people will bounce back to the search results, hurting your SEO. 

Solution

Speed up your website. The fix for this SEO challenge is simple: Speed up your website. Use our free SEO Checker to analyze your page speed, list ways to improve it, and even highlight specific files you can compress to speed up your site. Enter your website to get your custom report. You can also use Google PageSpeed Insights to see your website’s current load time. 

From there, you can see what Google suggests to fix and improve. If you’re wondering how to use Google’s PageSpeed Insights for SEO, you just need to visit the tool, enter your website, and click analyze. Since Google uses Core Web Vitals in its page experience ranking system, it’s even more critical for businesses to prioritize page speed fixes. Achieve a faster website, and you’ll give your site the fuel to rank higher in search results, plus capture and convert more traffic. 

3. Keeping Up With the Changing Algorithm

Another problem companies need help with SEO is the changing algorithm. Google continually optimizes and modifies its algorithm to improve ranking and deliver better search results. While these continuous updates are good for searchers, they make life difficult for businesses. You must continually stay updated on how the algorithm changes so you can optimize your pages appropriately. 

Solution

Carve out time to check for changes. The solution to this SEO challenge is simple: you must carve out time in your schedule to check for changes in the algorithm. Try to find a reliable resource that provides this information in an easy and digestible way. You could join email lists, find SEO podcasts, or trusted SEO blogs to help you stay updated on the latest changes. Remember that many things within the SEO algorithm will remain the same. Aspects like optimizing for keywords and delivering a positive user experience will likely always be necessary for ranking in search results. 

4. SEO Pages Aren’t Optimized for Search

Another of the top Google search challenges is having pages that aren’t optimized for search. Many businesses have the misconception that if you create the page and target the right keywords, it’ll rank in search results. Targeting keywords isn’t enough to get your page to rank in search results. SEO is so much more than keyword targeting. You need to create pages that deliver an exceptional user experience, which means unique, helpful content that users can access and use at lightning speeds. 

Solution

Optimize your pages for users. Many companies believe you need to optimize your pages for search engines, but focusing on the user will produce better results. Here’s how you can create an optimized page: 

  • Get expert input on your content’s usefulness, accuracy, and quality 

  • Use header tags, like H2s, H3s, H4s, and so on to break up content into digestible sections 

  • Add visual elements, like pictures and videos, to help users understand the topic 

  • Use bulleted and numbered lists for easy readability 

  • Collaborate with designers and developers to improve usability and website accessibility 

Search engine optimization requires diverse skill sets, from writing to SEO to design to development. For most in-house SEO programs, that’s a tall staffing order, which is why many companies partner with a full-service SEO agency. 

5. AI-Generated Content and SEO

One upcoming SEO challenge is artificial intelligence (AI), specifically AI-generated content. With the rise of technology like ChatGPT, more people rely on AI to complete tasks for them. Since AI programs can generate entire pages of content in seconds, many businesses are turning to these programs to help them develop new information pages. So, why is this a challenge? Two big reasons: Hallucinations and unoriginality. 

AI can only produce content based on existing information, so it can’t generate anything new. That means you could generate unoriginal content that doesn’t help you stand out. Even more dangerous is that AI programs can hallucinate, meaning they can make up information and continue to build on that incorrect information. If you aren’t educated on the topic (or proofing the AI’s output), you could quickly release information damaging your organization’s reputation. 

Solution

Use AI as a supplemental tool. The best solution to face this Google search challenge is using AI as a supplemental writing tool rather than using it to write your content. Consider using it to help you gather all your research in one place so you don’t have to search for information. This approach makes your content creation process more efficient while keeping your content authentic and unique. 

6. The Problems with Low-Quality Content

Let's talk about low-quality content to continue this list of SEO problems. Creating content is crucial for ranking in search results — your content is what ranks. To succeed with SEO, you need to have good content. A typical SEO problem that companies face is having low-quality content. If your content isn’t informative or flushed out enough, users won’t engage. They’ll bounce from your page, which leads to decreased rankings because Google believes your page isn’t what users want. 

Solution

Focus on quality over quantity. While you want to produce a lot of content, it’s important to first focus on making high-quality content. Here’s how to make top-notch content: 

  • Make sure the page focuses on the search intent for the topic 

  • Make pages readable by using headings and images to break up sections 

  • Cover information thoroughly to ensure you answer user questions 

  • Use everyday language and avoid jargon 

Quality content also comes from investing in skilled copywriting professionals. These professionals can produce on-brand, SEO-friendly content that contributes to your SEO goals. Again, if you’re struggling to find these people, consider using SEO content marketing services (WebFX maintains a dedicated copywriting team). 

7. Mobile-Friendliness and SEO

Mobile-friendliness is one of the biggest rising Google search challenges as technology develops. More people use tablets and smartphones to access information than ever, so Google has made mobile-friendliness a ranking factor in its algorithm. However, a standard website is meant for a screen larger than these handheld devices, which presents the new challenge of needing a website design that adapts to the user’s device. 

Solution

Integrate responsive design to ensure your website provides the best device experience. Responsive design enables your website to adapt to whatever device your audience uses so they see a website that fits their screen. 

8. Monitor and Analyze SEO Results

One of the most common problems in SEO is monitoring and analyzing results. Some businesses make the mistake of taking a “set it and forget it” mindset with their SEO and don’t look back at it. Others want to analyze the results but aren’t sure where to start or what matters. Monitoring and analyzing results are challenging because they require continual effort and diligence. Additionally, your SEO campaigns will generate a lot of data, making it challenging to sift through what is and isn’t valuable. 

Solution

Set check-ins and goals. You need to track your analytics to measure your campaign performance and ensure you drive the results you want with your SEO. You’ll want to set check-ins for yourself so you know when to look at your SEO campaigns and adjust. Remember that SEO takes time to drive results, so you’ll want to create realistic check-in points. You might check your results every month when you start just to see how your SEO ramps up before making decisions. You may then adjust to check every other week or every week.

Additionally, make sure you set goals for your campaigns. Your goals inform the data you need to analyze — this data helps you know if you’re achieving your goals. If you want to increase sales, for example, you’d track metrics like click-through rate, engagement, and conversions. 

9. The Importance of Website Organization

Many SEO challenges relate to user experience. Having a functional and easy-to-use website is crucial for keeping prospects engaged. When people dwell longer on your website, it sends a positive signal to Google that your page is relevant to searchers. Lousy navigation can be why a website isn’t making money; it deters people from engaging. It makes it difficult for users to find information, which causes them to bounce back to search results. 

Solution

Create intuitive navigation with breadcrumbs. To help make your website more organized, look at your navigation. Navigation is crucial in helping people find information and move around your website. When you create your navigation, use broad headings to help organize your pages. You can then use subheadings to manage your content further. Additionally, integrate breadcrumb navigation. This navigation lets people see where they are on your website so they can always return to a previous page without getting lost. 

Journalist: The Best B2B AI Writing Tool

Journalist AI is the AI SEO writer who auto-publishes your blog. With Journalist's AI writing, Google indexing, content syndication, "SEO-optimized" writing, content publishing features, and many automations that save you time, Journalist makes it as easy as possible for companies to write high-quality content at scale. Journalist is the best B2B AI writing tool. Sign up today to get three free articles from our AI article writer.

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Get 3 Free Articles from Journalist AI's AI Article Writer Today

Journalist AI is an AI SEO writing tool that publishes articles for your blog for you. With Journalist AI's writing, Google indexing, content syndication, SEO-optimized writing, content publishing features, and many automations, that save you time. 

Journalist makes it possible for companies to write high-quality content at scale. Journalist is the best B2B AI writing tool. Sign up today to get three free articles from our AI article writer.

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