32 Best Shopify SEO Apps To Boost Your eCommerce Business
Setting up your Shopify store is the easy part. The real challenge lies in getting traffic to your store. On a basic level, SEO (search engine optimization) can help you rank higher on search engine results pages so that more users discover your store. But SEO is no easy feat. There are plenty of best practices to follow, and they’re constantly changing. That’s why utilizing SEO apps for your Shopify store can be helpful.
In this guide, we’ll look at some of the best Shopify SEO apps to help you optimize your store for better traffic and sales. AI SEO can help you automate many SEO tasks to achieve your goals faster. For example, you can use AI to help you write blog posts for SEO and even auto-publish them on your site.
One of the best apps for this is the AI article writer from Journalist. This tool uses artificial intelligence to help you create quality blog content for your Shopify store.
What is Shopify SEO?
Shopify SEO is optimizing your Shopify store for search engines like Google. The higher your store ranks on search engine results pages (SERPs), the more organic traffic it attracts. This process involves optimizing your website structure, content, and other technical features so that search engines can easily crawl, index, and understand your site. The better your site’s SEO, the more likely it is to rank for relevant queries, attracting visitors interested in your products or services.
Why is Shopify SEO Important?
If you run a Shopify store, you want to make sales. And to do that, you need to attract visitors to your website. While you can pay for ads to get your store in front of potential customers, not all buyers trust paid ads. Research shows that over 70% of search engine users prefer clicking on organic results over paid listings. Focusing on SEO helps you build a sustainable business by improving the online visibility of your Shopify store and attracting highly targeted organic traffic.
Check out our comprehensive video guide on Shopify SEO apps:
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Do I Need An SEO App for Shopify?
Yes, you need SEO apps for Shopify. Shopify is one of the most popular online platforms for selling products and services. If you want more out of your website and to supercharge its organic traffic, you will need a comprehensive search engine optimization (SEO) strategy, including advanced SEO apps. Many Shopify-specific apps are available to help your business optimize its web pages and boost your rankings.
Which is The Best SEO Tool For Shopify?
The best SEO tool for Shopify is Journalist AI. Let's talk about Journalist AI: Journalist AI is the AI SEO writer that auto-publishes your blog. With Journalists' AI writing, Google indexing, content syndication, "SEO-optimized" writing, content publishing features, and many automations that save you time, Journalist makes it as easy for companies to write high-quality content at scale. Journalist is the best B2B AI writing tool. Sign up today to get 3 free articles from our AI article writer.
Why Is SEO For Shopify Important For Your eCommerce Business
1. SEO Reflects Brand Authority*
Search engine optimization (SEO) lets eCommerce businesses communicate with Google and other search engines. The better your SEO, the more easily search engines can understand your site and what your business offers. A good Shopify SEO score indicates your store's authority over search engines and users.
The higher your store ranks on search engine results pages (SERPs), the more likely users will trust your business. Also, improving your SEO can help you list your products on Google directly. For example, optimized Shopify product pages can appear on Google’s SERPs and in its shopping section. This enhances your brand’s visibility and helps you attract more potential customers.
2. SEO Helps Shopify Stores Make Money
While search engine optimization takes time to deliver results, it’s a cost-effective way to boost your Shopify store’s revenue. Google organic search is free, and so is SEO. Once you optimize your site, you won’t have to pay anything to keep your ranking, unlike PPC ads. SEO for Shopify stores can deliver a high return on investment (ROI). After you spend money on SEO tools or hire a professional, you can expect to earn back your investment several times over.
3. SEO Reduces Shopify Store Management Stress
Search engine optimization for Shopify can be complicated. Many store owners hire a professional to reduce the stress of optimizing their sites. When an expert takes over your Shopify SEO tasks, you can focus on managing your business. SEO professionals have the training and experience to optimize your store for precise search results. They can also reduce your workload using their data-driven strategies to improve your store’s performance.
4. Technical SEO for Shopify
Technical SEO focuses on optimizing the code and structure of your site for search engines. This type of SEO can help improve your Shopify store’s performance and speed, which can enhance user experience and help convert visitors into customers. Shopify technical SEO can be daunting, but working with an expert can help you overcome challenges and improve your site’s search performance.
5. Shopify SEO and Data Analytics
Data analytics is essential for any SEO strategy. Analyzing your Shopify store’s traffic data can help you understand how well your SEO efforts are performing. You can use this information to create more optimized content to target your audience’s needs and improve your SEO.
32 Best Shopify SEO Apps To Boost Your eCommerce Business
1. Journalist AI - For SEO-Optimized Blog Posts
Journalist AI is an exceptional AI SEO writing tool that automatically uploads to your blog. This app generates content that gets indexed by Google, makes it easy to syndicate, and features automated "SEO-optimized" writing with content publishing and other automations that save time. AI writing from journalists allows companies to write high-quality content at scale. For those in the B2B space, Journalist is the best AI writing tool for SEO. Sign up today to get three free articles from our AI article writer.
2. Shopify Finder - Research
Shopify Finder is a comprehensive app that helps people research e-commerce products. You can use it to:
Surface in-demand products from across the Shopify and AliExpress ecosystem based on profit and order trends.
Reveal the specs behind your competitors’ products, including pricing and order data.
Discover the shelf life of the hottest products to plan your next offer.
Shopify Finder provides up to 150 daily Shopify database queries. After a free trial, it costs $29/month.
3. Plugin SEO - SEO Optimization
Plug In SEO provides automated tools to evaluate your site's search engine performance, identify areas for improvement, and implement them. It audits your site and then provides step-by-step suggestions for how to fix any identified problems. Premium packages include tools for:
Targeting keyword data in your page titles and descriptions.
Fixing broken links that can block search engine indexing.
Structuring data on your site with JSON-LD (JavaScript Object Notation for Linked Data), a format that tags content on your site to make it easier for search engines to crawl.
4. Schema Plus for SEO - For Schema Implementation
Bypass manual schema implementation with Schema Plus for SEO. This app, developed by ex-Google engineers, seamlessly implements structured data. Its intuitive user interface makes it easy to use. After a seven-day free trial, the app will cost $14.99/month.
5. VF Image Resizer and Optimizer - Image Optimization
Image files can consume significant amounts of file space on your server. This can slow downloads for visitors, shorten visits, and cause penalties to be earned by Google.
To optimize your images for SEO, your files must also be named correctly and accompanied by alt-text descriptions for users who can't load them and search engine crawlers trying to index them. VF Image Resizer & Optimizer provides an all-in-one tool for sizing and optimizing your image files to make them ideal for SEO.
6. Hyperspeed - Page Speed Optimization
Slow-loading pages can frustrate visitors and shorten visit times, costing you search engine rankings and customers. Even a few seconds of waiting can make the difference between high-ranking pages and low rankings.
Hyperspeed helps Shopify webmasters improve page-loading speed on mobile and desktop devices and optimize the key factors Google uses to measure page speed, known as Core Web Vitals.
7. MozBar - Keyword Analysis
MozBar, a free Chrome extension you can use after creating an account, will tell you any page or site’s Page Authority, Domain Authority, and Spam Score. This is particularly helpful when running a competitor keyword analysis, which will tell you how hard it might be to get a good ranking and how many quality backlinks you might need. MozBar also gives you other tools for conveniently analyzing on-page SEO and evaluating how valid a backlink from a particular page might be.
8. Optizen: Product subcollection tag page optimization tool
Shopify lets you organize your products into categories called collections that help customers find what they're looking for. You can divide collections into subcollections. However, Shopify doesn't have native tools to optimize subcollections for SEO. Optizen fills this gap by providing tools to help you optimize your subcollections. It lets you:
Optimize subcollection tag pages to unlock additional keywords and traffic.
Edit meta information for subcollection tag pages, including titles, descriptions, H1, and content.
Add tags for page variants, such as product pages in different colors and sizes.
9. AnswerThePublic - SEO Optimization
AnswerThePublic has recently been acquired by Neil Patel, and it no longer offers a free package. However, you can access a free seven-day trial to see what it’s all about. When you type in a keyword or URL, AnswerThePublic lists related keyword ideas in phrases and questions—these make great headers for content marketing in blog posts and on FAQ pages. You can then download a CSV file with the keywords or look at the visual analyzer.
10. The WordStream Free Keyword Tool - Keyword Analysis
The WordStream Free Keyword Tool recommends target words and phrases to incorporate into your SEO strategy. Enter a keyword or your website URL to receive a list of hundreds of recommendations and keyword difficulty rankings. It’s an excellent tool for creating short- and long-tail keywords to target, filtered by industry and location.
11. Magical XML/HTML Sitemap: Sitemap management tool
Magical XML/HTML Sitemap is among the top-rated Shopify SEO apps that lets you automatically build and publish customized sitemaps.
This app generates HTML sitemaps, guiding human users, and links your XML sitemap to Google, guiding Google's web crawler. You can customize your HTML sitemap's layout and style and create rules for displaying new content.
12. Tiny Img
Tiny Img was the one Shopify SEO App that impressed us as we thought it offered a good set of features and was reasonably priced (they also didn’t ask for review immediately after installing the app!). Tiny Img originally started as an image optimization app for Shopify but has now evolved into a full suite of SEO tools and includes some great features like:
Speed Optimization includes image optimization, lazy loading, and asset preloading, all of which can make pages load quicker and improve user experience.
Broken Link Checker: The app scans for broken links and implements 301 redirects so your customers don’t land on a 404 not found page.
Filename & Alt Text Optimization – makes filenames more search engine friendly and adds alt text to all images.
13. Sherpas Smart SEO
The Smart SEO app by Sherap Design did impress us as it offered a lot of handy features that are beneficial to your store’s SEO, including:
Image and Page Speed Optimization
Optimize images and activate the instant page with the click of a button.
AI-generated meta-descriptions
use ChatGPT to create custom and unique meta-descriptions based on keywords and tone.
Add structured data to your store to help search engines understand your site’s pages by adding structured data.
The app is also easy to use, and the AI-powered meta-description generator works well. One of the things we did like about this app was some of the tools around backlinks, as it includes:
Broken link detection, both internal and external, check for any broken links, both internally and if you are linking to any broken pages.
Backlinks Checker
This is available on the more expensive plans and shows a list of all the sites linked to your store.
Another feature allows you to manage your sitemap and choose to index certain pages if you connect your store to Google Search Console via the app.
14. Booster SEO and Image Optimizer
Booster SEO is a popular Shopify SEO app with over 4k reviews, mostly from satisfied clients. It is explicitly designed for Shopify pages and functions as a full-suite Shopify website SEO tool. The Booster SEO app is easy to use and install. It's a complete SEO suite offering many features, yet the team has simplified the interface to prevent being overwhelmed.
Feedback is organized by page category—product or collection—making it easier to work step by step. The automatic rules are straightforward to set up, although it can be a challenge to understand the changes made directly to the code and how to reverse them. It's worth noting that our theme. the liquid file was updated without our consent. The app is expensive; Free and Pro plans at $39/month don't offer a complete feature set. Nevertheless, we consider this the best app currently on the market.
15. Ahrefs
Ahrefs’ comprehensive package has a price tag (starting at $99 a month for its Lite package), but the company also recommends a suite of free and paid SEO tools for various purposes. The Free Keyword Generator provides insights across Google, Bing, YouTube, and Amazon, including keyword volumes and related questions.
Free Backlink Checker
crawl the web to see the top 100 other websites that link to yours. Free Keyword Rank Checker: know where you rank for your chosen keywords.
Free Broken Link Checker
enter your website URL to see 10 broken links. If you don’t need access to detailed SEO competitor analysis, keyword gaps, or regular SERP updates, you might find the free tools are just what you need.
16. SEO Manager By Ventov
SEO Manager was another app that we felt focused on the important parts of SEO that can help your store, and some of the features we liked included:
Schema/Structured Data
You can choose which schema you want enabled, and it also integrates with nearly all leading review apps.
Broken Link Checker & Redirect
The app scans your site for broken links. You can then manually add a redirect or set up an auto-redirect for broken links.
Readability Tool
This unique tool allows you to input content, such as product descriptions or blog posts, and gives you a readability score.
However, the SEO Manager's strength is the app's on-page SEO ability. We haven’t tried another app that comes close as it allows you to check the SEO of all of your site’s pages individually, and there are many options, including:
Setting a target keyword for that page will check for this keyword in the title and meta description.
Ability to enter/edit the title and meta description.
On-page description reading level
This tells you how easy/difficult it is to read the description based on the US grade system.
Image alt tag.
Tests
With a single click, you can test the page using Google PageSpeed Insights, Mobile Checker, and the Rich Snippet tool.
Sitemap management
Choose whether the page is included with your sitemap and whether you want it indexed.
This app gives you a lot of control over your site’s SEO, but to get the most out of it, you will need to have a good knowledge of SEO, and it might be a bit overwhelming/confusing if you are brand new to Shopify SEO.
17. SEO Review Tools
SEO Review Tools is one of the most comprehensive collections of free SEO tools in a single place. It has more than 67 different tools with specific features, including technical SEO tools, content SEO tools, and SEO authority tools. You can choose which to use depending on your needs, whether creating content clusters or testing your core web vitals. There are a lot of tools to trawl through here, but it’s handy if you want to build your free tech stack for your SEO needs.
18. Plugin SEO
Plug In SEO provides automated tools to evaluate your site's search engine performance, identify areas for improvement, and implement them. It audits your site and then provides step-by-step suggestions for how to fix any identified problems. Premium packages include tools for:
Targeting keyword data in your page titles and descriptions.
Fixing broken links that can block search engine indexing.
Structuring data on your site with JSON-LD (JavaScript Object Notation for Linked Data), a format that tags content on your site to make it easier for search engines to crawl.
19. Ilana's JSON
This app is different from all the others on this list as it does 1 thing, but it does it well! And that thing is adding Schema or structured data to your Shopify store in a really quick and easy way as it is very much set and forget but does add good schema to all of your pages, including:
Product
Blog posts
Homepage
It also includes support for FAQ and How-to schema and all the fields needed for Google Merchant Center. It also works with all the leading review apps to help add reviews to your SERP results. Outside of this, there isn’t much more to say about the app as it doesn’t offer many features like other apps on this list, but the pricing is a bit on the high side at $399 a year.
20. Seed Keywords
Seed Keywords works differently from other keyword research tools. Rather than providing keywords and their search traffic and volume metrics, Seed Keywords leverages crowdsourcing. You prompt people to picture themselves in a hypothetical scenario and ask what they would search for if they were in that scenario. It helps you understand what your target market would search for so you can incorporate the right keywords into your campaigns.
21. Tpt Speed
A relatively new Shopify SEO app comes from Tapita, but it looks like an exciting option. The main focus of the app is on speed optimization, which plays a big part in user experience and can help increase conversion rates, but it also offers a range of SEO tools, including:
Add Schema (structured data) to your site’s pages.
AI-powered meta-description generation.
Internal audit to check for broken links, missing image alt tags, etc.
Built-in keyword research tool.
The speed optimization is very good, the SEO features are pretty good (although we expected more from the meta-description generator!), and the pricing is reasonable, so it is worth checking out. However, it isn’t quite as good as other apps on this list.
22. SearchPie
SearchPie is a relatively new entrant in the SEO application landscape. Despite being on the market for just four years, it has garnered an impressive 3,396 reviews, a testament to its exceptional user experience and groundbreaking features. SearchPie is an easy-to-use app with various features, making it a unique tool for Shopify websites.
Several features caught our attention: the ability to identify and track relevant keywords for our online store, build backlinks, and perform bulk and automatic tasks to amp up the SEO. The only downside is the lack of an audit section structured by pages. Without this, you can't get a score per page with content improvement recommendations—a significant feature if you're serious about SEO. Incorporating this feature could, in our view, elevate SearchPie to the top spot in the App Store.
23. UberSuggest
Ubersuggest is a free tool that provides keyword suggestions based on a URL or a target keyword of your choice. You get three daily searches with a free account; anything beyond that will require a paid subscription. Ubersuggest will offer you a long list of keyword ideas you can use to generate product ideas, angles for capturing more organic traffic, your next blog post, and more. You can also see the blogs ranking at the top of the SERPs with your target keywords to understand search intent and generate content ideas.
24. Google Search Console
As a free service from Google, Google Search Console allows you to monitor and maintain your site's presence in Google Search results. It better explains how Google and its users view your website. This tool helps you with:
URL inspection to check specific pages’ crawl, index, and distribution details.
Performance Reports for tracking website traffic and performance.
Coverage Reports to identify crawl errors and indexed pages.
Sitemaps and individual URL submissions for indexing.
Mobile Usability Report to measure your site's mobile friendliness.
Core Web Vitals reporting is used to analyze user experience on your site.
25. Tapita SEO
TapitaSEO is among the newest additions to the SEO app ecosystem, brought to you by the creators of Tapita page builders. Though the app only launched in March 2023, it has already amassed over a thousand reviews. This impressive start positions TapitaSEO as a burgeoning challenger in the SEO app market, hinting at promising growth. Installing the Tapita app is a breeze. However, the pricing can be misleading; it appears low in the app store but can escalate if you have many pages.
The app's user interface is straightforward, and its audit solutions are presented clearly: a global summary tab and a detailed page-by-page breakdown. This dual approach to auditing is unique to TapitaSEO and makes it an exceptionally comprehensive tool. One drawback, however, is the absence of in-app content updating, which prolongs the issue-fixing process. While Shopify themes are generally optimized, the speed boost feature in TapitaSEO is simple to use and could be a significant asset.
26. Synup Listing Scan
The Synup Listing Scan is a complete audit and review of your local listing profiles. Enter your basic information, and the free SEO tool will scan your digital presence and check your Google listing, as well as third-party listing sites like Yelp and your local chamber of commerce. You’ll also see your reputation via reviews.
27. YoastSEO
Like its WordPress counterpart, this Yoast SEO app is straightforward to install and use. Notably, it seeks permission before altering your theme. The app focuses on delivering SEO and readability scores for each store page, guiding your SEO enhancement efforts.
While the feature set may seem narrow, focusing only on scoring, the advice it offers for manual SEO improvement is invaluable. Consequently, Yoast SEO shines when used with other apps that address different facets of SEO, such as page or speed optimization, backlinking, and keyword research.
28. Google Analytics
Google Analytics is indispensable for nailing your Shopify store's SEO game. It provides valuable insights into your website traffic, user behavior, and other analytical data. This full-fledged digital analytics software allows you to track visitors from all referrers, including search engines and social networks, direct visits, and referring sites. Here's what it can help you with:
Provides in-depth knowledge about your audience demographics, including their interests, geographical location, age, and gender.
Offers user flow reporting, revealing how customers navigate your Shopify store.
Enables goal setting and conversion tracking, giving you insights into what’s working and what's not on your site.
Equips you with campaign measurement to help you track the performance of your marketing endeavors.
Allows integration with other Google tools, such as Google Ads and Google Search Console, leading to a consolidated SEO strategy.
29. Bright Local
BrightLocal offers a host of free local SEO tools for small businesses. Some of those tools include:
Google Review Link & Place ID Generator
Creates and shares custom Google review links for customers.
Local RankFlux
Tracks daily rankings and sees suspected algorithm changes.
Local SERP Checker
Performs localized keyword research.
Local Listings Health Scanner
scans for incomplete, outdated, or inaccurate listing information for your business across the web.
These free tools provide valuable insight into your current local positioning and identify areas for improvement. However, if you want more advanced features, like detailed auditing and local rank tracking, you’ll need to upgrade to a paid plan.
30. Avada SEO
We found the Avada SEO app to be easy to install and particularly enjoyed its summarized dashboard that collates all the necessary fixes from various websites. This feature allows for on-page SEO audits categorized by page types. We appreciate the user-friendly design, where all the optimizations to be done are displayed on the right side of the dashboard.
This makes the app an excellent choice for those new to SEO. However, it's important to note that Avada updated our theme like many other SEO apps.a liquid file without prior notification added 11 extra code files to our setup.
31. Google Keyword Planner
Google Keyword Planner is an invaluable resource for Shopify store owners looking to create SEO-friendly content and reach a larger audience. Here's what you can do with this tool:
Keyword research and discovery help uncover new, relevant keyword suggestions for your content and advertisements.
Keyword metrics provide insight into how often keywords are searched and their overall competition level.
Uncover trends data on how keyword search volume fluctuates over time.
Get bid estimates for each keyword to help manage ad costs effectively.
32. Screaming Frog SEO Spider
Screaming Frog SEO Spider is a free SEO tool that analyzes your website to find broken links and other SEO issues that might harm the user experience and, thus, your rankings. Screaming Frog will audit up to 500 URLs for free and tell you which pages need attention. You can also pay for more URLs.
Does Shopify Have SEO Built-In?
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SEO Features Built Into Shopify That Boost Your Online Store’s Ranking
Shopify is designed to simplify SEO for store owners and has several built-in SEO features and tools. First, they automatically take care of some SEO for you, so you don’t have to worry about it. For example, Shopify will auto-generate your online store’s sitemap.xml and robots.txt files, which helps search engines crawl and index your store. Shopify also creates canonical tags to help prevent duplicate content from appearing in search results.
Additionally, most themes will automatically generate title tags that include your store’s name, and they require social media linking and sharing options to make it easier for you to market your store. You can then optimize your content using features built into Shopify. For example, you can edit the title tags, meta descriptions, and URLs for blog posts, webpages, products, and collections. You can also edit the alt text for images.
SEO Apps for Shopify
While Shopify has robust built-in SEO features, you can install apps to boost your store’s SEO further. For example, the Smart SEO app will automatically generate meta and alt tags for your images and help you fix broken links. Other SEO apps, like SEO Manager and Plug-in SEO, can help you identify SEO issues and provide recommendations for how to fix them.
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