How to Repurpose Blog Content for Social Media In 8 Simple Steps
If you're like many busy bloggers, you struggle to keep your social media channels active and engaging. Posting original content to social media regularly is crucial. It builds your brand, drives traffic to your website, and boosts SEO. But finding the time to create all that content can be a real challenge.
Could you repurpose your blog content for social media instead of starting from scratch? Not only would this save you time, but it would also improve your SEO, especially if you use AI SEO to help create your blogs. This guide will help you understand how to repurpose blog content for social media to boost your website's performance and make your life a little easier.
One of the best ways to get more out of your blog content is to use AI writing tools like Journalist's AI article writer. Not only can this technology help you create your blogs, but it can also help you repurpose them for social media.
What Is Repurposing Content In Social Media?
Repurposing content means recycling existing content and turning it into something new, like a social media post. You can turn a blog post into a video for YouTube or create an engaging Twitter thread from it. Content repurposing is about creating spin-off pieces from existing content to help you make more social media content with less effort.
Check out this comprehensive video tutorial on how to repurpose blog content for social media:
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Can I Repurpose Blog Content For Social Media?
Absolutely! You can repurpose blog content for social media. Posts on social media help promote your website and blog. Sharing your blog posts on social media can drive traffic to your site and increase your SEO rankings.
How to Repurpose Blog Posts for Social Media
How do you repurpose blog content for social media? First, you don’t have to start from scratch. Use snippets from your blog posts to create social media posts. This can include quotes, statistics, or short paragraphs.
Next, create different types of social media posts to share your blog content. For instance, you can make images, videos, and carousel posts to share your blog content. Finally, don’t forget to share your blog posts on your social media platforms. With the help of AI writing tools, you can even automate this process.
Use AI Tools to Help with Content Repurposing
AI tools can help you repurpose blog content for social media faster and with less effort. For instance, Journalist AI can help you write optimized blog posts for SEO. Then, it can auto-publish your posts on your website and even create social media posts. With Journalist AI, you can quickly write high-quality blog content and share it on social media to boost your SEO rankings and online visibility.
How to Repurpose Blog Content for Social Media In 8 Simple Steps
1. Use Journalist AI
One of the best ways to repurpose blog content for social media is to use Journalist AI. Journalist AI is an AI SEO writer that automatically publishes your blog. With Journalist AI's writing, Google indexing, content syndication, SEO-optimized writing, content publishing features, and many automations that save you time, Journalist makes it easy for companies to write high-quality content at scale. Journalist is the best B2B AI writing tool. Sign up today to get 3 free articles from our AI article writer.
2. Select the Blog Post
Repurposing your blog content starts with the blog posts. Now, this is a crucial thing. You don't go sifting through your archives or blog to select a random post. It has to be interesting, timely, informative, and valuable to your audience. Consider selecting a blog post with a lot of traffic and feedback. Also, the blog should contain tremendous and timely information. When you have the perfect posts, you can reuse them for your social media platforms. So, what next?
Make it into a script.
One way to repurpose your blog content is to transform its information into a script. You can then turn the content into a script for YouTube, podcasting, LinkedIn, or Facebook videos and reshare on social media.
Post on social blogging sites
You can also cut down your blog content into shorter forms. You can then use them for social blogging sites like Quora, Reddit, or Medium. This information will reach a newer audience who didn't know about you. Then, you can attract them to your business.
Write a guest post
Another way is to make the blog post into a guest post. You should rewrite it rather than copy the whole thing.
3. Make Into a Video for YouTube
Your audience could use a visual representation of your blog content. Since you already have a script, you can shoot a video for YouTube. You can use the article as your guide if you still need to repurpose the blog post into a script. Write out the main ideas, key takeaways, and bullet points. You shouldn't read your blog content word for word on your YouTube video. Be creative with your script and make it enjoyable. Once you have your YouTube video, you can also use it.
Embed the video in the blog post.
You can also choose to embed the YouTube video in the blog post. Of course, the video and blog post have the same content, but doing this can help reduce your page's bounce rate. The video will draw people to your posts, prompting them to view it from my website or move to YouTube.
Transcribe YouTube video
Then, you should transcribe your YouTube videos. This helps with SEO and lets your audience watch the video sound off. You could also screenshot the video with subtitles and use them on other platforms.
4. Post Video on Facebook
Your YouTube video can be more than that. After embedding the link on your blog, post the same video on your Facebook. This content will reach fresher sets of eyes. Before posting, you need to shorten the length of the video. An ideal length should be 60 to 90 seconds or 3 minutes maximum. Your audience should be able to grab important info in 3 to 30 seconds. It'll be better if you can keep their attention to the end. Also, the video should have subtitles so your audience can watch with sound.
Break the video into micro-sessions
Instead of posting the whole YouTube video simultaneously, you can break it into smaller sessions. Then, you can post them all through a week. Make each session about different points, ideas, and information. That way, your audience can look forward to them.
Highlight quotes and stats.
You can also pull out essential quotes and stats from the blog post or video and share them on your Facebook.
5. Post on Instagram
When repurposing content, you shouldn't forget Instagram. You could either repurpose the blog content or YouTube for your Instagram page. This will allow your Instagram followers to view the information available on other platforms. You can pull out quotes or infographics and make them into graphics for your Instagram page. I can do a lot with your blog content on Instagram.
Post Facebook video on IGTV
You can reuse the video you repurposed from your YouTube to Facebook posts. I can post it on IGTV. Then, my Instagram audience can enjoy the same content as my Facebook followers.
Break the YouTube video into a more minor bit.
You can also return to your YouTube videos and break them into smaller bits based on their subheadings. You can share the video bits on Instagram as a series. Cut down the video or ask someone for help.
Cross-post videos on Facebook, Instagram Story, TikTok, and Snapchat.
I can cross-post the content from your Instagram posts on Instagram and Facebook stories, and you can share it on TikTok and Snapchat.
Cut IGTV videos into clips and GIFs.
You can further break my IGTV video into clips and GIFs as regular Instagram posts. I can use this to promote your YouTube channel and drive traffic to your website. I can create short 15 seconds video clips, for example.
6. Post on LinkedIn
Your initial blog posts will work well on your LinkedIn page. You can summarize your blog posts or use a part of them for your LinkedIn page. You can also use the YouTube video here. You would need to cut the YouTube video for this platform. But if you have my Facebook or IGTV video, I can use that instead.
Turn to the SlideShare deck.
I can repurpose the visual content into a SlideShare deck.
Repurpose slides into individual posts.
I can also use your slides for other social media posts, including Facebook, Instagram, Twitter, LinkedIn, and Pinterest. This gives me enough time to prepare my following social media content calendar.
7. Turn Into a Podcast
Remember the initial script from your blog content? I can use it to create audio for your podcast and share it with your audience on different platforms. Also, I can convert your YouTube video into audio for your podcast. Your audience can listen to the podcast, or I can tell them I have a new post via my social media channel.
8. Promote Posts on Social Media
Sharing blog content on social media is not enough. It needs to reach many people, and I can do that by promoting your social media posts. It could be the video, tips from your blog, infographics, or creative copy from your original blog post.
Boost top-performing posts.
I should promote my top-performing posts. I can check the social posts with the most engagement and reach. Then, I can boost the post to get more of your target audience.
Extract blog material for your ad copy.
I could also create a fresh post for promotion instead of boosting old posts. I can extract content from my blog to make the ad copy for your social media advert.
How Can I Promote My Blog On Social Media
1. Engage Actively with Social Media Communities
Social media platforms reward genuine interactions, so don’t consider them mere links to promote your blog. Instead, view them as online communities that you should actively participate in. Regularly engaging with others on social media, particularly on posts and threads related to your niche, will help to build your reputation in these communities and get you noticed.
2. Understand the Unique Culture of Each Platform
Every social media platform has its own set of rules and acceptable behaviors. In addition to understanding how to navigate each site, it’s essential to pay attention to the culture of each community. For instance, some platforms like Reddit are notorious for being against self-promotion. Others, like Facebook, have groups dedicated to blog promotions. Understanding the difference will help to ensure your success on social media.
3. Identify the Influencers in Your Niche
Don't just promote your blog on social media. Take the time to find key players and influencers within your niche. Learn who they are and observe how they use social media. Interact with their posts and threads, and look for opportunities to collaborate or connect with them. Building relationships with these individuals can help you to expand your reach and audience.
4. Build Your Network of Connections
The more connections you have on social media, the more powerful you become. Aim to make friends and interact with your network genuinely. From here, you can unlock fruitful opportunities to help you grow your blog. Building a network also helps to establish your authority and credibility, which can encourage others to promote your content.
5. Don’t Make Social Media All About You
You will significantly limit your results if you approach social media with a me-first attitude. Instead, help others achieve their goals first, and you will naturally begin to see the benefits of your generosity. The most successful users of social media sites are those who genuinely help others.
6. Find the Right Social Media Sites for Your Blog
Not every social media site will work for your blog. Some smaller platforms or niche sites will be more effective for your content than the more significant, popular sites. Don’t get discouraged if you try one or two sites that don’t yield results. Instead, research which site aligns with your target audience and focus your efforts there.
7. Use Social Media to Create Brand Awareness
In addition to driving traffic to your blog, social media can help you create brand awareness. Whenever you share content on social media, you increase the chances of readers recognizing your or your blog’s name. This can help you establish authority and credibility.
8. Convert Social Media Traffic into Loyal Readers
Many bloggers need to convert the traffic they receive from social media into loyal, long-term readers. Instead, they treat this process as a one-off event when it’s an ongoing cycle. Getting traffic to your blog is only half the battle. You also need to encourage these readers to return to your blog for future posts, and this can make the difference between a one-off traffic event and a blog with ongoing growth in readership.
9. Create Quality Content
Quality content is key to social media success. Without it, your efforts are meaningless. You will struggle to engage social media users and inspire them to promote your content. Focus on creating excellent, outstanding content that meets the needs of your readers.
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Why Should You Repurpose Blog Content For Social Media
1. Connect with Fresh Faces
Wean Old Blog Content for New Social Audiences. Content repurposing opens fresh avenues for your content marketing strategy, such as reaching new audiences. When you share excerpts from old blog posts on social media, you get to present the same information to new people who may have yet to be interested in reading your existing post. For example, a Slideshare video on TikTok will reach an audience that may have yet to be interested in reading a blog post. The more you repurpose content and share it on different platforms, the more potential readers you’ll attract.
2. Give SEO a Boost
Recycle Blog Posts for Better Search Rankings Another reason to repurpose blog content for social media is to improve SEO. When you recycle old blog posts, you create more opportunities to target specific keywords, which helps search engines categorize your content. You also get to create backlinks to your existing posts, which are favored by search engines and can help improve your blog’s organic search visibility.
3. Extend the Shelf Life of Evergreen Content
Evergreen content is timeless content that is not tied to a specific time, season, or event. Repurposing and reusing these materials can continually reintroduce valuable content to new followers and remind your existing audience of the resources you offer without creating new posts every time. Are you ready to take your content to the next level? Journalist AI is the AI SEO writer who auto-publishes your blog.
With Journalists's AI writing, Google indexing, content syndication, "SEO-optimized" writing, content publishing features, and a lot of automations that save you time, Journalist makes it as easy as possible for companies to write high-quality content at scale. Journalist is the best B2B AI writing tool. Sign up today to get 3 free articles from our article writer.
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Repurposing blog content for social media can help you beat the stress of creating fresh posts for every platform. Instead of starting from scratch, you can create social posts from existing blog articles.
This way, you can share your expertise with a new audience and boost your old posts by increasing their visibility. Of course, it’s important to note that not every blog post will be suitable for repurposing. Look for articles that are SEO-friendly, high quality, and relevant to your business goals and target audience on social media.
Journalist AI can help you write optimized blog posts for SEO. Then, it can auto-publish your posts on your website and even create social media posts. With Journalist AI, you can quickly write high-quality blog content and share it on social media to boost your SEO rankings and online visibility.
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