This case study breaks down how a coding education platform achieved incredible growth through strategic SEO implementation.
By combining targeted link building with SEO optimized content creation through Journalist AI, they transformed their organic search performance into a growth machine.
Here's a video overview of the case study:
The Challenge
The client is a coding education platform specialized in technical interview preparation, and was facing a significant challenge in the EdTech space.
The platform's traffic had stagnated at around 400 monthly visitors, despite having quality educational content for aspiring programmers. They needed a breakthrough to reach their target audience effectively and increase their visibility in search results.
Strategic Approach
The team developed a holistic strategy addressing all three fundamental pillars of SEO:
On-page SEO: Keyword research, Internal linking, Content creation and optimization
Off-page SEO: Strategic link building (backlinks)
Technical SEO: Site speed optimization, schema markup, meta tags, etc.
Implementation Process
The execution phase combined two powerful approaches:
Content Creation with Journalist AI
Using Journalist AI, the team created SEO-optimized content that targeted relevant keywords while maintaining high quality and readability. This allowed for efficient scaling of content production while guaranteeing each piece was optimized for search engines.
Strategic Link Building
The team implemented a carefully planned link-building campaign that delivered 29 high-quality backlinks over 2-3 months. The strategy followed a natural progression:
Initial phase: Branded anchors and naked URLs
Secondary phase: Service-related anchors
Final phase: Targeted keyword anchors
While building these links, the team also increased the number of organic pages through regular blog posts and new content creation.
Measurable Results
The impact was significant:
- Traffic increased dramatically from 400 to 1,600 monthly visitors
- The growth occurred over a 2-3 month period
- Results came from the combined effect of strategic link building and consistent optimized content creation
Key Success Factors
The case study demonstrates that SEO success requires:
A holistic approach across all SEO pillars
Consistent content development alongside link building
Manual, strategic planning of backlink acquisition
Natural anchor text progression
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