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As AI slowly takes over the world, search engines like Google and Bing have to adapt to how content is produced. In today's world, more and more people ask themselves if AI content is bad for SEO.
The short answer is: it depends
Let's dive in on how AI content can be beneficial for SEO, as well as the cases where it can be detrimental.
As an SEO expert, I've "witnessed" countless campaigns leveraging artificial intelligence to climb the SEO rankings. AI truly complements the art of SEO, and when used as a tool, it can be leveraged to attain fantastic results.
Google's algorithms are designed to reward content that serves users well, irrespective of its origin.
AI-generated content that is refined with a human editor's expertise can stand alongside the best of human-written content. This is what Google calls "human effort".
Adding a "human touch" to any AI generated content is a must. Google calls it "human effort". However, the reality of AI content for SEO and why anyone can be an "expert".
High quality content, doesn't always mean that the website or the person behind the website is an actual expert in the field.
How does Google combat that?
With their "human effort SEO score" on their content guidelines.
This can mean: More human effort = higher perceived value
Which means higher rankings for content with higher human effort "score".
I recorded a short video going over this "human effort", and how to complement AI content with it for increasing the content quality (see below):
To learn more about this "human effort" SEO score for AI content visit: https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf
There are several ways one can increase the quality of AI content for SEO.
Here's how to do so:
Google also details these in their support documents. Below is a screenshot of Google's "Quality Content Guidelines":
If you want to dive deeper into how to optimize AI content for SEO, here's a video detailing 10 ways on how to increase AI content quality for SEO by adding "Human effort" to the content.
Imagine a scenario: an SEO manager uses an AI tool to analyze user behavior. The AI suggests content tweaks that lead to a 30% increase in organic traffic.
These are the kinds of stories emerging from the data—real results from synthesized experiences where AI plays a pivotal role in decoding the SEO enigma.
It's crucial to be aware of potential pitfalls. For instance, AI might generate content that's too formulaic, risking a penalty from search engines that prioritize originality and human value.
While AI can mimic expertise to a degree, it doesn't replace the authentic voice of a subject matter expert. However, it can assist in ensuring that the content meets technical E-A-T criteria through data-driven insights.
It's not science fiction; it's today's reality. With a blend of SEO knowledge and creative input, AI can produce initial drafts that, with a human touch, become compelling pieces of content.
The help of AI content generation tools can help increase the speed at which quality content is produced - Journalist AI is a tool that does just that.
AI-driven content creation increases the speed and scalability at which content can be generated and published. Imagine an AI tool that not only recommends keywords but also predicts future trends. Such tools exist and are reshaping how we approach SEO. By analyzing patterns, they provide insights that a human might take weeks to uncover.
To sum up, while AI might not bring personal stories to the table, it certainly equips SEO professionals with a formidable toolkit.
The key is to blend AI's analytical prowess with the irreplaceable creativity and strategic insight of the human mind. In the dance of digital visibility, AI and SEO can indeed be harmonious partners.
No, AI content isn't bad for SEO. In fact, AI is a tool to propel SEO experts to produce higher quality content.
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