19 Best SEO Content Writing Tools To Rank Better On Google
Every business owner and marketer wants to create the best SEO content to attract leads, boost online visibility, and improve their site's overall performance. However, producing this content can take time and effort. Not only does SEO writing require a solid understanding of optimization techniques and Google’s ranking factors, but it also has to engage readers.
That means crafting compelling, informative copy that keeps users on your page. Plenty of SEO content writing tools can make this process much more manageable. This guide explores the best AI SEO content writing tools and their key features, including how they work.
What Is SEO In Content Writing?
SEO, or search engine optimization, refers to improving your online content so that a search engine likes to show it as a top result for searches of a specific keyword. In plain English, SEO optimization means making a web page appealing to users and search engine algorithms.
Importance of SEO In Content Writing
1. Climbing the Ranks on Search Engines
SEO content writing is crucial because it helps improve your website’s position on search engine results pages. SEO writing focuses on creating content for both search engines and users. The right SEO writing tools can help you make this content faster to attract organic traffic to your website sooner.
2. Attracting More Visitors
SEO-friendly content is designed to perform well in search engines. When you get this right, you’ll be able to attract more traffic to your website. This involves researching keywords with a high traffic potential and targeting them strategically so that you can gain more visibility and attract more clicks. An essential part of SEO writing is getting the web page to rank and ensuring it stands apart from the competition and looks appealing to the target audience. This is achieved through well-crafted page titles and meta descriptions. Even if you get your page ranking on page one, there’s still a lot of tough competition you must cut through before you can attract the click. A good SEO writer can analyze the SERPs accordingly so that the piece of content doesn’t only rank well but attracts maximum traffic. And the more traffic you attract, the more potential you have to convert this traffic into customers.
3. Targeting the Right Audience
SEO is about more than just getting a lot of traffic. Instead, it’s about being strategic with what kind of traffic your website attracts. A seasoned SEO writer creates content with the website’s target audience. High-quality or qualified traffic refers to anyone who lands on your website and is interested in what your business does.
This traffic has a greater chance of converting into customers. To attract qualified traffic, you need to understand the buyer’s journey and ensure you publish the right kind of content for each stage of this journey. This helps you address your target audience’s pain points and provide relevant information when they’re searching for it.
4. A Cost-Effective Marketing Strategy
One of the best things about successful SEO is how affordable it is. It can be completely free if you have a firm grasp of SEO writing. Let’s say you order SEO-friendly content for your site. If this content performs well in the search engines, you’ll be able to attract a steady stream of traffic without paying for it. You invest time, effort, or money into writing the content. But once this is done, you can enjoy the benefits of SEO (high-quality traffic) for free.
This is the opposite of running PPC ads on Google, where you must pay for your traffic. Paid advertising may be a fast and effective way of gaining targeted traffic, but the apparent downside is paying for it. Once your web page ranks well in the search engine organically, you can still achieve high traffic without spending a cent on it.
5. Long-Term Results
SEO is a marathon, not a sprint. Even the best SEO writers produce content that can take some time to reach the top of the SERPs. However, once your content starts ranking well, you can reap the rewards for a long time. Your content should consistently rank well for the right keywords as long as it is updated. Get this right, and your SEO content will achieve long-term value. This only makes the return on investment for SEO writing even more valuable.
Journalist AI: The Best B2B AI Writing Tool
Journalist is an AI article writer who can help you create great SEO content for your blog. Writing, indexing, syndicating, and publishing SEO-optimized blog articles is a breeze with Journalists. Sign up today to get three free articles from our AI article writer.
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How Do I Write The Best SEO Content
1. Kickstart Your Writing Process with Journalist AI
Journalist AI is the artificial intelligence SEO writer that auto-publishes your blog. With Journalists' AI writing, Google indexing, content syndication, "SEO-optimized" writing, content publishing features, and many automations that save you time, Journalist makes it as easy for companies to write high-quality content at scale. Journalist is the best B2B AI writing tool. Sign up today to get three free articles from our AI article writer.
2. Start with Keyword Research
It’s estimated that Google processes over 70,000 search queries a second. Staggering, right? To cut through SERP clutter and outrank your competitors, you must target the specific keywords and phrases your potential customers are searching for. Otherwise, how else will they find your content and website? Start with a keyword research tool. Sites like SE Ranking, Ahrefs, and Google Keyword Planner give you details on what users are searching for and how popular those queries are.
Check out our case study and exclusive interview here for an inside look into how Ahrefs can aid your SEO keyword research and beyond. Google Trends can also give you a feel for what keywords are popular at any given time. If you see searches steadily declining over time for a specific keyword, you know that’s probably not the right keyword to target for your marketing. The opposite is true for rising trends. If you’re ever running low on keyword ideas, get inspiration from your competition.
Use competitive intelligence tools to see what keywords their domains currently rank for. If these keywords are relevant to your business, consider using them too. However, remember that the most obvious keywords don’t always align with your strategy. Your focus keywords will evolve as trends shift, terminology changes, or your product/service line grows. Conduct keyword research periodically to ensure you’re still focusing on the right keywords for your target audience and not missing out on vital ranking opportunities.
3. Use Headings to Your Benefit
Headers help Google’s web crawlers understand your blog post and its sections. Think of the crawlers as readers who are skimming your blog. They want an overview of what your article will cover. That’s your H1. Then, your H2s, H3s, and H4s break down the subtopics within the piece. So, your subheaders should reflect the content in the body and include high-intent keywords. When you use the right keywords, meaning the ones your target audience is using, you have a much higher chance of ranking on the SERP.
4. Optimize Your Content for Featured Snippets
Featured snippets on Google are the most direct answers to search queries. For instance, if I were to search, “How do you write a blog post?” Google might use a featured snippet to show the best answer. You must answer the question thoroughly and briefly to earn a featured snippet on Google. For instance, if the search term is “How to screenshot on Mac,” you can put “How to Take a Screenshot on a MacBook Computer” as my H1 or H2, followed by the steps in a numbered or bulleted list.
Once you’ve done that, include part of the question in my answer. Using the example above, I would start the paragraph with the following: “To take a screenshot on your MacBook, here are the steps…” Additionally, start each sentence with an actionable verb, like “click” and “select.” If the keyword you want to capture the featured snippet requires a definition, write an answer that’s no more than 58 words.
5. Write for Humans, Not Search Engines
With all these SEO guidelines, it can be easy to forget that when a user searches on Google, they are looking for an answer. The best way to improve your chances of ranking is by writing high-quality blog posts. What does that look like? Thorough answers, scannable sections, organized subheaders, and visual aids. Keep your buyer personas, their motivations, challenges, and interests in mind.
Choosing topics that will resonate with your potential customers and address their pain points is also essential. While some SEO tools can help on the technical side of your site, you can also opt to use content writing SEO tools to help you write correct, concise, and human-friendly content that will rank well and engage readers. Different tools also measure content engagement, allowing you to see how long people spend on a page, whether or not they're visiting multiple pages, or how far people are scrolling down your site. You can then go through that draft and add the personal touches and optimizations that make it fun for humans to read.
6. Optimize Your Title
A good headline could help you in the SERP even with a great, SEO-friendly post body. To title your post with SEO in mind, write something compelling that incorporates your main keyword. Here are a few tips: Incorporate numbers. (“5 Ways to Rock a Matte Lipstick.”) Include your offer in the title. (“How to Write a Cover Letter [+ Free Template]”) Add a teaser. (“We Tried the New [Insert App Name] App: Here's What Happened”) Check out this SEO blog to gather more ideas on title optimization.
7. Include Keywords in Your Meta Description
Are you adding meta descriptions to your post? If you answer “no,” you‘re probably not getting as much traffic as possible. Let’s get into why they're essential. By now, we‘ve talked about a couple of ways a blog post can communicate with Google: subheaders, keywords, and snippets. However, that’s not an exhaustive list. Meta descriptions are another area Google crawls to determine search rankings.
Meta descriptions are the one- to three-sentence descriptions you'll find underneath the title of a result. Use meta descriptions to sum up what your post is about, and remember to Keep it short. Use one to two keywords. Make it compelling. After all, other posts will be similar to yours, so you’ll want your description to stand above the rest. Most content management systems (CMS) have meta description boxes built-in, so you likely won't have to look far to use the function.
8. Answer the Questions No One Else Will
In his bestselling book “They Ask, You Answer,” Content Marketer Marcus Sheridan and Inbound speaker explains that answering avoided questions is “an approach to communication, company culture, and the way we sell as a business. It starts with an obsession: “What is my customer thinking?” And when I say “obsession,” I mean that. It extends past “What are they thinking?” to “What are they searching, asking, feeling, and fearing?” Some companies think they understand these questions, but the fact is most do not.”
These “taboo” questions might be pricing, how much your product costs, industry tips, secrets no one wants to get out, or anything your industry is avoiding writing about. The benefit to answering these kinds of questions is they are untapped SEO opportunities. I saw this in real-time on a client’s website, which I helped with. The company didn’t want to discuss how much their service costs in case competitors decided to underbid them. Instead, I pushed the idea of a pricing calculator to let people put in their information and what they're looking for to get a price range.
Their quote requests skyrocketed. No competitor offered a price range on services, so my client generated SEO traffic to capture new leads. Consider writing an entire blog that addresses a topic your industry doesn’t want customers to know about to see what kind of traffic you can generate.
9. Resist the Urge to Keyword Stuff
The goal is to make your page fully optimized, not overbearing. Find natural fits for keyword additions, but don't force them to the point where your content is illegible. For example, if your keywords are “account-based marketing,” “startups,” and “sales,” avoid a meta description like this: “Sales for account-based marketing startups.” Instead, try focusing on one or two keywords to make the description more natural: “Are you looking for killer strategies to boost my account-based marketing game? Discover our research-backed techniques in this post.” With this approach, you‘re still using keywords but not oversaturating the post. Remember, your goal is to solve for your audience. If your users have a poor reading experience, that will signal to Google that my post may not meet their needs.
10. Link to High-Authority Websites
As you build your blog post, don’t be afraid to link externally. Linking to reputable websites offers blog readers additional reading material to expand their knowledge and shows search engines that you’ve done your research. Nothing strengthens a blog post like research-backed statistics from influential websites. Compelling stats help you build a more convincing and concrete argument that will help you gain your readers' trust.
11. Aim for Scannable, Longer Posts
In an age of short attention spans, shorter blog posts are the way to go. However, search engines like Google prefer longer, more in-depth blog posts. Think about it: the more content on the page, the more clues search engines have to figure out what your blog is about. At HubSpot, we’ve found that the ideal length is between 2,100 and 2,400 words.
The downside to longer blogs is that they may overwhelm your readers. One way to combat that is by breaking down your content into bite-size, scannable chunks. Don’t forget bullet points – they’re great attention grabbers and easily digestible, especially on mobile devices. Turn a long-winded sentence into two and keep your paragraphs to three sentences or less.
12. Link to Other Posts on Your Site
Linking to other pages or blog posts on your website helps search engines create an accurate sitemap. It also helps your audience discover more of your content and get to know you as a trustworthy, credible source of information. On the user side, Internal links to other valuable content keep readers on your site longer, reducing bounce rate and increasing your potential for a conversion. Isn’t that what it’s all about? When linking to any pages on your website or outside sources, use natural language for your anchor text.
Avoid spammy or generic calls to action, such as “top-rated cheap laptops” or “click here.” Instead, use descriptive keywords that give readers a sense of what they will find when they click the hyperlink, like “Download your SEO guide.” Never force-feed links to your top web pages, featured products, or discounted items. Include links that enhance the points made in your posts and naturally tie in with the subject matter.
13. Feature a FAQ Section in Your Blog
Search engines reward content that gives them direct, easy-to-identify answers to frequently asked questions. For example, Google has a “Quick Answers” section at the top of its page that links to blogs with authoritative answers to questions. A great way to take advantage of this in your blog is by clearly posing questions with the answers right underneath. You want to answer concisely and optimize questions for SEO as well. Adding FAQ sections can also be an easy way to refresh and update an old blog to improve SEO.
19 Best SEO Content Writing Tools To Rank Better On Google
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1. Journalist AI: The Automated Blog Writer
Journalist AI is an artificial intelligence SEO writer designed to help you produce optimized blog posts for your website and even publish them for you. With Journalist AI, you can create articles that rank on Google and drive organic traffic to your website. Enter a topic, and Journalist AI will generate a complete article in minutes. Features like Google indexing, content syndication, and “SEO-optimized” writing make it possible for companies to write high-quality content at scale.
2. Alli AI: Your Personal SEO Assistant
Alli AI helps you easily optimize your website experience for SERPs. One feature I particularly enjoy is its bulk on-page optimization; I use it to set up SEO rules for my entire website. The program also handles code changes on individual pages.
I’ve also used Alli AI’s automated SEO A/B testing, which leverages user behavior data to optimize search page titles and boost organic traffic. This AI SEO tool works with all CMS platforms and doesn’t require coding experience, making it an excellent choice for anyone new to the technical side of SEO.
Pros
Intuitive and clean dashboard Easy to use SEO optimization
Cons
Some basic features that most SEO tools need to include:
3. Surfer SEO: The Data-Driven Approach to SEO Content
Surfer SEO is a cloud-based platform that helps you plan, write, and optimize SEO content (like blog posts and website pages). Doing so helps improve your organic visibility in the SERPs so you can drive more organic traffic to your site. The basic gist is that you use Surfer to discover keywords, plan your content strategy, and generate outlines/briefs for individual posts.
Then, you write your content following those outlines. Surfer analyzes your written content against hundreds of on-page SEO ranking factors as you write by comparing it to the first-page search results for your target keyword. It scores your content in real time and lets you know what you need to change and what terms you need to add to improve your chances of ranking.
Pros
Fantastic Conten Editor. Surfer’s Content Editor is the standout feature, and we can hardly fault it.
The UI is much better than other Content Editors we’ve tried, and the suggestions
it serves help improve your organic ranking position, which is more than what some competitor platforms can say.
Flexible Content Editor customization options. You can choose which top-ranking content you want to optimize your article against.
While Surfer will make an educated guess, it doesn’t lock you in. You can also hide terms to avoid appearing in the editor while optimizing content.
Smooth integration.
We love how all the different tools and features in Surfer SEO are seamlessly interconnected. For example, you can open up a keyword research report and then add the topic suggestion straight to the Content Editor from the same page. Likewise, when you audit a site page, you can open it up in the Content Editor to fix identified issues in one click.
Cons
Expensive compared to competitors.
The likes of Frase and Scalenut offer much better value for money.
SERP Analyzer UI needs improving.
The SERP Analyzer feature is bloated with unnecessary data points that most SEOs won’t use.
The UI of Surfer is generally fantastic, but when you open up the SERP Analyzer, it takes a nosedive.
Domain Planner only supports the top 100 pages.
This tool is fantastic, don’t get me wrong. But I’d prefer it to show all the pages on my site.
Typically, it’s the underperforming content that needs improving most.
4. BrightEdge: A Comprehensive SEO Solution
Bright Edge has several modules to help marketers optimize their content. The software includes DataCube, Hyperlocal, Intent Signal, Keyword reporting, Page reporting, Content recommendations, Share of voice, Site reporting and story builder. An exclusive feature is their Hyperlocal add-in. This aspect allows users to map out keywords in a specific region, either a country or city.
Bright Edge’s Content Recommendations allow you to read through precise suggestions on each page. It personalizes each page on your site according to what it contains. The platform provides a unique way to view how various SEO changes impact the brand. Story builder combines data from several website pieces to create aesthetic tables and charts, making it easier to decipher the data.
Pros
Advanced SEO tool: BrightEdge is a powerful SEO tool that helps in identifying search opportunities and crafting content for specific search queries, thus improving the visibility and ranking of the website
System recommendations: BrightEdge provides system recommendations based on keywords and preferred pages, which aids in prioritizing what needs to be fixed first, enhancing the site's health and performance
Task delegation and monitoring: The software allows for specific tasks to be assigned to individuals based on their roles, and the progress of these tasks can be monitored, with the system automatically marking a task as completed when it's done, improving workflow efficiency
Comprehensive keyword analysis: BrightEdge offers a comprehensive keyword analysis feature that assists in finding high-value, low-competition keywords, helping to achieve a first-page presence for high-value keywords
Integration with analytics tools: BrightEdge can be integrated with analytics tools like Adobe or Google, providing valuable search analytics and insights into factors affecting a website's organic rankings, thus enabling content and internal linking changes to boost relevant traffic and conversions.
Cons
Challenging workflow module: Despite its many benefits, the workflow module in BrightEdge can be challenging to navigate, especially when working with contractors. This can lead to inefficiencies and the need to manage specific tasks outside the system.
Dependence on integration with other analytics tools: BrightEdge relies heavily on integration with other analytics tools like Adobe or Google to reach its full potential. Without proper connections between these tools, BrightEdge can't fully demonstrate the impact of higher organic rankings for specific search keywords
Occasional data outages and slow load times: Users have reported occasional data outages, with the previous month's ranking data sometimes only available well into the next month. Additionally, the load times for certain data sets can be slow or delayed, which can hinder productivity
5. RankIQ: SEO Tools for Blog Content
RankIQ is an SEO toolset I recommend to content creators and business owners who focus heavily on a blog for marketing. The platform includes several features that make it easier to create SEO blog posts, including the SEO content brief creator, which I use to identify relevant keywords and generate a blog outline in minutes.
Using the content-optimizing writing assistant to see which supporting keywords I can add to my posts so they’re more likely to rank at the top of SERPs. If you want to refresh older or underperforming posts, RankIQ’s tools can help you do that in less than 30 minutes. RankIQ has an extensive keyword library of low-competition, high-traffic search terms, making it easy to find high-ROI opportunities.
Pros
Being the cheapest SEO platform I’ve ever seen
The hand-picked Keyword Library
The unique time to Rank metrics, Including a Content Optimizer in its already silly cheap monthly subscription
Cons
Google penalized small, overly SEO-focused sites in 2024.
Limited niches available out of the box
The Content Optimizer lacks context for suggested keywords
The user interface is a bit clunky
6. Ahrefs: The SEO Tool for Comprehensive Data
In short, Ahrefs is a suite of tools that help you optimize your website for search engines. Founded in 2010 by Dmitry Gerasimenko, it is now one of the best-known SEO solutions available — and used by millions of companies worldwide, including big brands like Shopify, eBay, LinkedIn, Uber, Adobe, Zoom, and Facebook.
Ahrefs works by crawling search engines and websites for data and giving you tools to find out what people are searching for on Google and other search engines, create web content that is likely to generate traffic, identify link-building opportunities, and tweak technical aspects of your site content so that it achieves a higher search ranking.
Pros
You can use Ahrefs to perform keyword research for various search engines, including YouTube and Amazon, which are vital competitors that generally only provide search data for Google.
It gives you access to all the essential tools typically needed for an SEO project: keyword research, backlink analysis, and site auditing.
In Ahrefs, broken link analysis (both internal and external) is extremely easy. You can also use Ahrefs to track keywords locally (down to town or city).
Cons
Although some free tools are available from Ahrefs, there’s no free trial.
The pricing model needs to be clearer, and the reporting limits need to be more generous.
All plans, even the most expensive
The enterprise plan comes with only one ‘power user’ seat.
The search intent feature could be better.
7. PaveAI: Turn Analytics Into Insights
Pave AI is an Artificial Intelligence-based tool that turns Google Analytics data into helpful insights to improve your everyday marketing strategy. Its algorithm integrates marketing data from different platforms (such as Adwords, Facebook Ads, and Twitter Ads). It analyzes it, making it easy to understand what works and can be improved.
Pave AI offers personalized reports and data-driven recommendations, crossing your data with 16+ million possible combinations to identify the most relevant insights across all marketing channels. We recommend this tool if you wish to cut the time spent on analytics and need a quick, tailor-made solution to turn meaningful insights into effective marketing strategies.
Pros
The basic plan supports up to 10,000 sessions per month.
All reports can be customized.
Cons
Some plans are expensive.
It only works with the data supplied by Google Analytics.
8. INK: An AI Writing Tool for SEO
INK is an AI writing tool that looks at top-ranked content and helps you generate posts that outperform other brands. In that way, INK is an SEO assistant because it finds keywords that will enhance your content. This tool is beneficial when optimizing posts that target high-competition keywords. Ink AI offers keyword clustering features, which aren’t offered on many other platforms.
Pros
The efficient content generation that saves time and effort
Versatility in writing styles and tones
Encourages creativity and provides unique perspectives
Features built-in grammar and plagiarism checks
Accommodate multiple languages.
Cons
Limited customization options for writing styles
Occasional inaccuracies in the generated content
Requires an internet connection to access the tool
9. SEMrush: The Most Popular SEO Tool
Every SEO has used Semrush, but I'll include it anyway. Known for its comprehensive suite of SEO tools, Semrush uses AI to Provide insights into keyword trends, Generate content ideas, Optimize on-page elements, Analyze backlinks, and Offer recommendations for ranking improvements.
Pros
Huge databases. The data you get access to with Semrush is second to none.
It has the most significant keyword database on the market, with over 21.1 billion keywords in the keyword magic tool.
It has the fastest backlink crawler on the market and the largest backlink database, with over 43 trillion links and a broad feature set. Semrush offers more tools in one place than any other platform we’ve come across.
Its comprehensive toolkit includes over 50 tools covering almost every online marketing channel, including SEO, social media, and PPC.
Extensive backlink and keyword metrics.
Semrush provides all the metrics needed to evaluate keyword and backlink opportunities.
The Keyword Intent metric is handy as it’s something most other tools don’t show you.
Powerful link-building features.
There’s a lot to like about Semrush, but its link-building features deserve particular praise. It doesn’t just help you to identify new link-building opportunities but also provides you with the tools you need to manage and track your entire outreach campaigns.
Cons
Traffic analytics data isn’t always accurate.
The traffic data you get with Semrush is only a rough estimate.
While it’s more precise than most other tools we’ve tested, it’s best not to rely on this data for critical decisions.
However, we could say this about any other tool. Data only covers Google.
One of Semrush’s most significant drawbacks is that it only gives you data for Google.
If you want data from different search engines like Bing or YouTube, you may be better off using another platform.
The UI is cluttered. I wouldn’t say Semrush is challenging to use; it’s just that there’s so much data and so many features crammed in that it can be hard to know where to start. For beginners, it might be overkill.
10. Jasper: The New AI Kid on the Block
Jasper is an AI writing assistant who turns one brief into a comprehensive set of marketing assets, including SEO blog posts, emails, and social copy. One thing I love about Jasper is that it makes marketing team collaboration simple through its intuitive campaign dashboard. Jasper allows for tone-of-voice customization that helps keep your brand consistent across content.
Pros
Generates in seconds – Seeing content appear out of thin air never ages with generative AI. After a few simple inputs, you can have a full page of content.
It sounds natural, well-written, and accurate. What good is Gen AI if the output isn’t sound? Jasper.ai does a fantastic job of sounding natural and matching your requested tone while keeping it error-free.
Fleshes out ideas – If you’re struggling to put pen to paper, Jasper.ai can help spark new ideas and angles for your content.
Affordable—Jasper.ai is an excellent option for small businesses with a limited budget to scale up their content production.
The first tier starts at $24/month for 20,000 words – enough to get most marketers started.
Cons
Lacks personality and voice – AI can’t provide the experience and personalization a human can add to a piece.
While it can mimic tone, the output is often generic.
It can require heavy editing. This con is only a con, depending on what you’re creating and how you want to leverage AI.
Some only want to use software like Jasper.ai for a rough first draft, so heavy edits aren’t bad. For others looking for a more polished end product, you’ll get this more easily with shorter-form content.
Struggles with niche topics – Jasper.ai performs best with straightforward content requests.
For example, it will likely do better writing a post on deleting your Instagram account than upcoming short-form video trends.
11. Frase: AI for Content Optimization
Frase helps in optimizing content for SEO using AI. It provides content briefs and question ideas to engage the audience better. In addition to its content creation capabilities, Frase also provides various SEO tools. These include keyword research and optimization tools, which can help users identify the most effective keywords to target in their content. Frase also provides insights into how well your content will likely perform in search engine rankings, allowing you to make data-driven decisions about your content strategy.
Pros
It reduces the time users spend creating briefs and writing content.
Content can be grouped by categories using folders.
Google Search Console integration.
Excellent customer service. It is easy to use and beginner-friendly.
Cons
Add-ons might increase monthly costs—occasional glitches.
For example, Frase auto-refreshes frequently, and you'll lose your outline builder data if you have yet to download the data or create a document with it.
The AI writer may give inaccurate information, so you must review the content thoroughly before using it.
12. Paraphrasingtool.ai: The Content Rewriting Tool
Paraphrasingtool.ai is a writing assistant I use to paraphrase content while ensuring it’s grammatically correct, human-written, and obvious. The AI tool also includes detailed definitions of the words used in paraphrasing, which makes it good at speeding up research for topics that require more technical knowledge. You can paraphrase recorded audio, which is helpful for video-based research and repurposing content like webinars and interviews.
Pros
The tool's variety of paraphrasing modes, including Fluency, Standard, and Creative, cater to various paraphrasing needs, from academic writing to content creation, offering highly valuable versatility.
Including a grammar checker and a plagiarism checker enhances its utility, making it a comprehensive toolkit for writers and bloggers.
Cons
However, intrusive ads in the free version and the word limit constraints are notable drawbacks affecting user experience.
13. Diib: An AI Growth Plan Tool
Diib is an AI SEO tool that syncs instantly with Google Analytics. It uses advanced algorithms to provide users with an easy-to-use growth plan. It offers a deep analysis of your website, competitors' websites, and industry benchmarks to inform your online growth strategy. One of Diib's standout features is its Answer Engine.
This tool combines your analytics data with a deep analysis of your website, competitors' websites, and industry benchmarks to suggest how to grow online quickly. The results are delivered in about 54 seconds, making it a time-efficient tool for gaining insights into your website's performance. Users of Diib appreciate its simplicity and user-friendly design and its ability to provide actionable insights for improving SEO, speed, security, and user experience.
Pros
Suitable For managing Social + SEO Easy to Understand Easy to Use Detailed Database Beginner Friendly
Cons
Occasional Repeated Tasks Need Improvement in Bad-Backlink Detection
14. Outranking: The SEO-Based Content Creator
Outranking.io is an SEO-based content creator used for content optimization. It can create new optimized content for your site or help optimize old content with its AI-driven content writing guidance. Like most AI-powered copywriting software, Outranking uses Open AI’s GPT-3.
GPT-3 is a model that uses internet data to produce high volumes of machine-generated copy. With Outranking, you can develop headline variations, content summaries, and outlines to help with content ideation. This powerful AI writing software can save you time, money, and resources by creating engaging, ranking content in minutes.
Pros
The quick wins tool helps you optimize your existing content and helps it to rank higher on Google.
It can generate content in more than 13 languages. It helps you generate a lot of question keywords in no time. The SERP analysis tool saves a lot of your time from manual research.
Comes with a lot of AI content creation use cases.
The content output of the AI tool is quite good, and the pricing is relatively straightforward and affordable.
Cons
No data is available for the question keywords generated with this tool.
No live chat support is available, and this tool’s support staff is decent, if not the best.
15. NeuronWriter: Research and Optimize Your Content
NeuronWriter offers AI content creation, internal linking, and competitor analysis. It uses natural learning processing (NLP), Google SERP data, and competitor insights to help you create high-ranking blog posts that consider search intent. Since NeuronWriter includes project management and collaboration features, it’s an excellent choice for teams focusing primarily on content marketing. NeuronWriter simplifies content management by combining SEO features with an editorial calendar.
Pros
Excellent research tools. NeuronWriter’s SERP analysis and competitor research capabilities are better than most. It gives you many insights into your top competitors for any search query, which can help you better plan your articles—nice UI and workflow.
NeuronWriter has a novel user interface that I liked. Its workflow is simple: Add a target search query, open the content editor, generate your content, edit, optimize, and publish. It's a great content editor.
I also really liked NeuronWriter’s content editor. It has a fresh, clean layout that gives you everything you need, including optimization suggestions, a meta description editor, one-click WordPress publishing, etc. Good AI output quality.
The quality of NeuronWriter’s AI-generated content isn’t the best we’ve seen, but it’s not the worst.
Like most AI writers, it needs heavy editing before publishing, but it helps speed up the content writing workflow.
Cons
I have limited AI templates. Honestly, I was underwhelmed by the number of AI templates NeuronWriter offers.
Most AI writers offer dozens of templates to cover a wider variety of different types of content. In contrast, NeuronWriter is pretty much limited to articles, emails, and descriptions—occasionally sluggish performance.
One of the most frustrating things I found about using NeuronWriter is that, at certain times of day, it took forever for things to load.
Sometimes, after clicking a tool or report, I had to wait over a minute for it to open in the app, making it almost unusable.
16. Keyword Insights AI: Group Keywords by Search Intent
This tool uses state-of-the-art natural language processing and the analysis of search engine result pages to group keywords into similar groups based on the search intent behind them. Starting from the list of your keywords and selecting the insights you want to get (Cluster, Context, Rank), Keyword Insights AI produces a report that you can use to optimize your website and improve your SEO. In fact, by analyzing the output thus obtained, you can select which keywords to use in the single pages and which to subdivide into more pages.
Pros
A comprehensive set of features and an Intuitive user interface
Comprehensive knowledge base Pay-as-you-go option
The paid trial gives access to all features, including visual keyword analysis and public API access.
Cons
Limited integrations with other tools, like WordPress or Google Docs
Limited customer support but excellent documentation
Has a paid trial plan Lacks built-in content analytics and writing tools
17. Scalenut: A Complete Suite of SEO Tools
Scalenut offers a suite of SEO marketing tools, including a keyword planner, SERP analyzer, article writer, and content optimizer. With Scalenut’s feature-rich software, you can analyze the search volume and relevance of potential keywords using AI.
I like using the article writer to generate outlines based on SERP data. In the post editor, the real-time feedback and recommendations provide an easy way to increase the visibility of your posts. Scalenut’s customer support is speedy and friendly. The company often releases new features to keep up with AI SEO trends.
Pros
It was up-to-date and could pull information from 2023, not just 2021.
It was mainly factually accurate. It made up a few tools and claims, but it had a better hit rate than ChatGPT.
It produced text quickly—faster than ChatGPT.
It was very user-friendly, and the onboarding wizard was fab.
Cons
Bad SEO stuffing practices. I think it got confused between the internal instructions saying, “Use secondary keywords like X and Y,” and ended up drafting a lot of text allegedly about chatbots that talked about secondary keywords as a feature.
Irrelevant suggestions.
It was very keen on me adding the word “servers” in places that didn’t make sense.
The copy needed to be completed. It mentioned tools like ManyChat at the start of the article but didn’t comprehensively cover them. There was a lot of redundant fluff.
The header formatting needed to be more consistent.
18. Morphio: AI for SEO Data Analysis
Morphio is an AI SEO platform that enables digital marketers to collect all their data in a single dashboard. It allows users to track a website’s performance against set goals and predict trends to drive results while avoiding mistakes. With the ability to leverage countless data sets for their marketing activities, users can instantly correlate the data with their respective ROI. Automating data analysis gives you accurate action items that help you quickly improve your rankings.
Pros
User-friendly interface: Morphio offers a clean and intuitive interface, making it easy for users of all levels to navigate and utilize its features.
Comprehensive data analysis: The tool provides in-depth website performance analysis, including keyword rankings, backlink profiles, and traffic sources.
Actionable insights: Based on its data analysis, Morphio offers actionable recommendations, helping users optimize their websites for better search engine visibility.
Competitor analysis: The tool allows users to track their competitors' performance and identify opportunities for improvement.
Integration with other tools: Morphio can be integrated with other popular SEO tools and platforms, streamlining user workflow.
Cons
Cost: Morphio is a paid tool, and the pricing may be a factor for some users, especially those on a tight budget.
Learning curve: While the interface is user-friendly, there may be a learning curve for users new to SEO or complex data analysis tools.
Dependence on AI: Morphio relies heavily on AI algorithms, which may only sometimes provide perfectly accurate or comprehensive results.
19. Wordlift: A Content Optimization Plugin
WordLift employs metadata to improve content in a way favored by search engine algorithms, notably Google. Using WordLift, content is translated into a language that search engines understand, boosting SEO equity. It's designed to automate digital marketing tasks and augment website visibility.
The AI capability of this tool also contributes to creating a Knowledge Graph, which helps search engines comprehend your content's structure. Additionally, WordLift provides a content recommendation system, potentially turning readers into customers by suggesting relevant products within your ecosystem. All these functionalities are guided by the users' company guidelines and tone of voice, ensuring a consistent reader experience.
Pros
Utilizes AI and natural language processing to enhance the semantic understanding and optimization of content for search engines.
Offers an intuitive interface that provides clear, actionable SEO recommendations for users of all skill levels.
Automates the application of schema markup, improving how search engines interpret and display content in search results.
Creates a customized knowledge graph for each website, enhancing the interconnection of content and boosting SEO through improved topic relevance and authority.
Cons
The cost of WordLift might be prohibitive for smaller websites or bloggers with limited budgets, making it a challenging investment.
Despite a user-friendly interface, the comprehensive suite of features requires time to learn and fully utilize, which can be daunting for those new to SEO or AI technologies.
While WordLift primarily supports WordPress, sites built on other platforms may face challenges or need additional integration steps, potentially limiting its accessibility and ease of use for a broader audience.
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Benefits of Using SEO Content Writing Tools
Uncover Your Competitor's SEO Strategy
SEO content writing tools help you uncover details about your competitors' SEO strategy and performance. For example, with tools like SEMrush, you can enter a competitor's URL and find a treasure trove of information about their organic search traffic, including the number of keywords they rank for, their top-performing pages, and even where their backlinks are coming from. With this intel, you can identify opportunities to create content targeting your competitors' most lucrative keywords, improve their content, and attract their backlinks to boost your SEO.
Cut Down Time and Costs on SEO Audits
Manually auditing your website or a client's site for SEO performance can take time and money. SEO content writing tools can streamline this process, reducing the time and costs of generating this information for a site. For example, tools like SEMrush and AHrefs can automate SEO audits and pull the information you need to improve a site's performance into a simple report. This report can include everything from on-page SEO to backlinks to content to technical SEO issues. Working off an SEO audit report is one of the best ways to improve your SEO performance.
Discover High-Value Keywords for Content Creation
SEO content writing tools make finding high-value keywords for your content creation and marketing efforts easy. These tools provide critical information about each keyword, including search volume, competition, and related terms. This enables you to choose the right keywords to target for your SEO goals, especially for informational or blog content that can attract organic traffic and improve your SEO.
Monitor SEO Progress and KPIs
Regarding SEO, many website owners focus solely on keyword rankings to measure success. However, there are several other important metrics to keep track of. SEO content writing tools help you automate the tracking process so you can easily monitor the progress of your SEO efforts over time. Some key performance indicators (KPIs) you should look at include organic traffic, backlinks, domain authority, conversion rates, and more. Tracking your progress across multiple metrics will ensure that you improve your SEO and drive actual business results.
Visualize Data for Better Understanding
SEO is complicated, and only some are numbers people. SEO content writing tools generate easy-to-understand visual reports that help you make sense of the data. These graphical reports are beneficial when explaining complicated metrics to clients who may need a firm grasp of SEO and its entrails.
Report Clear ROI to Clients
Piggybacking off of the last point, SEO tools make showcasing results to your clients easier. If you are a marketer or SEO specialist, your clients want increased traffic and sales. SEO tools make it super evident what’s working and what isn’t. The reporting options from SEMrush allow you to generate custom reports to send to your clients.
Showcase KPIs, highlight the work you have done, and even add a summary of what the data means. If you can articulate how many leads or revenue I am generating for a client due to their SEO investment, they will likely stick with you for the long haul. It also makes it easier to position a value to add or upsell to help take it to the next level.
Journalist AI: The Best B2B AI Writing Tool
Journalist AI is the AI SEO writer who auto-publishes your blog. With Journalists' AI writing, Google indexing, content syndication, "SEO-optimized" writing, content publishing features, and many automations that save you time, Journalist makes it as easy for companies to write high-quality content at scale. Journalist is the best B2B AI writing tool. Sign up today to get three free articles from our AI article writer.
How To Find SEO Keyword Easily
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1. Leverage Journalist AI to Hit the Ground Running
Journalist AI is an AI SEO writer that automatically publishes your blog. With Journalists's AI writing, Google indexing, "SEO-optimized" writing, content publishing features, and tons of automations that save you time, Journalist AI makes it easy for companies to write high-quality content at scale. Sign up today to get three free articles from our AI article writer.
2. Use Google Keyword Planner to Shorten Your List
In Google’s Keyword Planner, you can get search volume and traffic estimates for keywords you’re considering. Then, take the information you learn from Keyword Planner and use Google Trends to fill in some blanks. Use the Keyword Planner to flag any terms on your list that have too little (or too much) search volume and don’t help you maintain a healthy mix, as discussed above.
But before you delete anything, check out their trend history and projections in Google Trends. Some low-volume terms are something you should invest in now and reap the benefits later. Or perhaps you’re just looking at a list of terms that is way too unwieldy, and you have to narrow it down somehow. Google Trends can help you determine which terms are trending upward and are worth more of your focus.
3. Prioritize Low-Hanging Fruit
What I mean by prioritizing low-hanging fruit is prioritizing keywords that you can rank for based on your website’s authority. Large companies typically go after high search volume keywords, and since these brands are well established already, Google usually rewards them with authority over many topics. You can also consider keywords that have little competition. Keywords that don’t already have multiple articles battling for the highest rank can afford you the spot by default — if there’s no one else trying to claim it.
4. Check the Monthly Search Volume (MSV) for Keywords You’ve Chosen
You want to write content around what people want to discover, and checking MSV can help you do just that. Monthly search volume is the number of times a search query or keyword is entered into monthly search engines. Tools like searchvolume.io or Google Trends can help you find the most searched keywords over related keyword clusters for free.
5. Factor in SERP Features as You Choose Keywords
There are several SERP feature snippets that Google will highlight if used correctly. An easy way to find out about them is to look up your chosen keywords and see the first result.
6. Check for a Mix of Head Terms and Long-Tail Keywords in Each Bucket
Head terms are keyword phrases that are generally shorter and more generic; they’re typically just one to three words in length, depending on who you talk to. Long-tail keywords, on the other hand, are longer keyword phrases usually containing three or more words. It’s essential to check that you have a mix of head and long-tail terms because it’ll give you a well-balanced keyword strategy with long-term goals and short-term wins. That’s because head terms are generally searched more frequently, making them often (not always, but usually) much more competitive and harder to rank for than long-tail terms.
Think about it: When looking up search volume and difficulty, which of the following terms would be easier to rank for? How do you write a great blog post? If you answered #2, you’re right. But don’t get discouraged. While head terms generally boast the most search volume (meaning more significant potential to send you traffic), the traffic you’ll get from “how to write a great blog post” is usually more desirable.
Why? Someone looking for something specific is probably a much more qualified searcher for your product or service (presuming you’re in the blogging space) than someone looking for something generic. So check your keyword lists to ensure you have a healthy mix of head terms and long-tail keywords. You want some quick wins that long-tail keywords will afford you, but you should also try to chip away at more difficult head terms over the long haul.
7. See How Competitors Are Ranking for These Keywords
Just because your competitor is doing something doesn’t mean you need to. The same goes for keywords. Just because a keyword is essential to your competitor doesn’t mean it’s important to you. However, understanding what keywords your competitors are trying to rank for is a great way to help you give my list of keywords another evaluation. If my competitor is also ranking for specific keywords on my list, it makes sense to improve my ranking for those. Don’t ignore the ones my competitors don’t seem to care about.
This could also be an excellent opportunity to own market share on essential terms. Understanding the balance of terms may be more complicated. Remember, the goal is to end up with a list of keywords that provides some quick wins but also helps me progress toward bigger, more challenging SEO goals. How do you figure out what keywords your competitors are ranking for, you ask? You can manually search for keywords in an incognito browser and see your competitors' positions.
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You can create articles for your website and directly publish them to your blog without leaving Journalist AI. This feature streamlines the writing and publishing process for SEO content, allowing you to get more articles out faster.
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